Garelick Farms Consumer Insights

Who buys Garelick Farms?

A Garelick Farms consumer is generally very low income, Caucasian, and senior age. Garelick Farms consumers are more likely to purchase Garelick Farms during larger pantry stocking trips. Brands such as Dannon Oikos, Perdue, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Garelick Farms Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
10.7%
Total Basket $ (median)
$30.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garelick Farms Consumer Demographics

demographic
index
Female
98
Male
118
<24
125
25-34
120
35-44
91
45-54
88
55-64
84
65+
139
African American
69
Asian
62
Caucasian
108
Hispanic
67
demographic
index
Has Kids
98
No Kids
104
- $20k
126
$20k-40k
104
$40k-60k
107
$60k-80k
87
$80k-100k
86
$100k-125k
101
$125k +
102
No College
102
College
101
Adv. Degree
91

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Garelick Farms Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.6x
Perdue 6.0x
General Mills Fiber One 5.9x
Utz 5.7x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
250

Where is Garelick Farms Purchased?

channels
index
Club
5
Dollar
441
Drug
472
Food
87
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.7x
Smart Balance 2.7x
Goya 2.6x
Utz 2.6x

How Did They Pay?

method
index
Cash
178
Credit
74
Debit
79
Food Stamps
159

When is Garelick Farms Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
13.6%
Wed
14.1%
Thu
11.5%
Fri
13.7%
Sat
17.0%
time of day
Morning
16.7%
Noon
14.7%
Afternoon
32.0%
Evening
28.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garelick Farms consumers purchase?

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Why do Garelick Farms consumers try new brands?

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Where do Garelick Farms consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garelick Farms Target Market

Arrow and target

Who actually buys Garelick Farms? Do these consumers match the intended target market of Garelick Farms?

Thought bubble

What motivates the target market to purchase Garelick Farms?

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What other target market should Garelick Farms look at?

venn diagram

Which other brands have a similar target market?

About Our Garelick Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.