Garnier Consumer Insights

Who buys Garnier?

A Garnier consumer is generally very low income, Hispanic, and adolescent age. Garnier consumers are more likely to purchase Garnier during larger pantry stocking trips. Brands such as Neutrogena, Olay, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Garnier Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
14.4%
Total Basket $ (median)
$41.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garnier Consumer Demographics

demographic
index
Female
99
Male
109
<24
143
25-34
110
35-44
91
45-54
112
55-64
80
65+
51
African American
59
Asian
122
Caucasian
91
Hispanic
173
demographic
index
Has Kids
97
No Kids
106
- $20k
129
$20k-40k
106
$40k-60k
124
$60k-80k
90
$80k-100k
95
$100k-125k
74
$125k +
81
No College
135
College
97
Adv. Degree
73

Understand Garnier Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Garnier Basket Affinity & Size

brand
basket affinity
Neutrogena 12.1x
Olay 11.3x
TRESemme 9.4x
Archer Farms 8.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
287

Where is Garnier Purchased?

channels
index
Beauty
175
Club
16
Dollar
105
Drug
306
Food
39
Gas & Convenience
895
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Olay 1.4x
Huggies 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
132
Credit
88
Debit
98
Food Stamps
51

When is Garnier Purchased?

day of week
Sun
15.2%
Mon
13.2%
Tue
12.8%
Wed
12.5%
Thu
12.9%
Fri
15.5%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.3%
Afternoon
34.0%
Evening
27.7%
Late
7.9%

Get More Garnier Data

Contact us for the latest Garnier consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Garnier consumers switch to?

Stop sign

Why do consumers stop buying Garnier products?

Store front

Which retailers do Garnier shoppers prefer to shop at?

Sale sign

What motivates consumers to try Garnier products?

Research the Garnier Target Market

Arrow and target

Who actually buys Garnier? Do these consumers match the intended target market of Garnier?

Thought bubble

What motivates the target market to purchase Garnier?

Magnifying glass

What other target market should Garnier look at?

Venn diagram

Which other brands have a similar target market?

About Our Garnier Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.