Garnier Consumer Insights

Who buys Garnier?

A Garnier consumer is generally very low income, Hispanic, and adolescent age. Garnier consumers are more likely to purchase Garnier during larger pantry stocking trips. Brands such as Neutrogena, Olay, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Garnier Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
14.4%
Total Basket $ (median)
$41.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garnier Consumer Demographics

demographic
index
Female
99
Male
109
<24
143
25-34
110
35-44
91
45-54
112
55-64
80
65+
51
African American
59
Asian
122
Caucasian
91
Hispanic
173
demographic
index
Has Kids
97
No Kids
106
- $20k
129
$20k-40k
106
$40k-60k
124
$60k-80k
90
$80k-100k
95
$100k-125k
74
$125k +
81
No College
135
College
97
Adv. Degree
73

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Garnier Basket Affinity & Size

brand
basket affinity
Neutrogena 12.1x
Olay 11.3x
TRESemme 9.4x
Archer Farms 8.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
287

Where is Garnier Purchased?

channels
index
Beauty
175
Club
16
Dollar
105
Drug
306
Food
39
Gas & Convenience
895
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Olay 1.4x
Huggies 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
132
Credit
88
Debit
98
Food Stamps
51

When is Garnier Purchased?

day of week
Sun
15.2%
Mon
13.2%
Tue
12.8%
Wed
12.5%
Thu
12.9%
Fri
15.5%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.3%
Afternoon
34.0%
Evening
27.7%
Late
7.9%

About Our Garnier Consumer Insights

How do we know who buys Garnier? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Garnier consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.