Garnier Consumer Insights

Who buys Garnier? Garnier consumers are generally very low income, Hispanic, and adolescent age. Garnier consumers are more likely to purchase Garnier during larger pantry stocking trips. Brands such as Neutrogena, Olay, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
14.4%
Total Basket $ (median)
$41.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garnier Consumer Demographics

demographic
index
Female
99
Male
109
<24
143
25-34
110
35-44
91
45-54
112
55-64
80
65+
51
African American
59
Asian
122
Caucasian
91
Hispanic
173
demographic
index
Has Kids
97
No Kids
106
- $20k
129
$20k-40k
106
$40k-60k
124
$60k-80k
90
$80k-100k
95
$100k-125k
74
$125k +
81
No College
135
College
97
Adv. Degree
73

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Garnier Basket Affinity & Size

brand
basket affinity
Neutrogena 12.1x
Olay 11.3x
TRESemme 9.4x
Archer Farms 8.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
287

Where is Garnier Purchased?

channels
index
Beauty
175
Club
16
Dollar
105
Drug
306
Food
39
Gas & Convenience
895
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Olay 1.4x
Huggies 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
132
Credit
88
Debit
98
Food Stamps
51

When is Garnier Purchased?

day of week
Sun
15.2%
Mon
13.2%
Tue
12.8%
Wed
12.5%
Thu
12.9%
Fri
15.5%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.3%
Afternoon
34.0%
Evening
27.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier consumers purchase?

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Why do Garnier consumers try new brands?

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Where do Garnier consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Target Market

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Who actually buys Garnier? Do these consumers match the intended target market of Garnier?

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What motivates the target market to purchase Garnier?

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What other target market should Garnier look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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