Garnier Clean Consumer Insights

Who buys Garnier Clean?

A Garnier Clean consumer is generally very low income, Hispanic, and adolescent age. Garnier Clean consumers are more likely to purchase Garnier Clean during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Clean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
13.8%
Total Basket $ (median)
$43.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garnier Clean Consumer Demographics

demographic
index
Female
104
Male
59
<24
263
25-34
132
35-44
90
45-54
77
55-64
58
65+
45
African American
69
Asian
139
Caucasian
91
Hispanic
145
demographic
index
Has Kids
88
No Kids
128
- $20k
150
$20k-40k
137
$40k-60k
113
$60k-80k
81
$80k-100k
87
$100k-125k
74
$125k +
63
No College
111
College
101
Adv. Degree
80

Understand Garnier Clean Consumer Behavior

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Garnier Clean Basket Affinity & Size

brand
basket affinity
Neutrogena 13.8x
TRESemme 11.2x
Listerine 8.5x
Softsoap 7.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
277

Where is Garnier Clean Purchased?

channels
index
Beauty
396
Dollar
19
Drug
445
Food
39
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
Marlboro Gold Pack 1.6x
TRESemme 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
125
Credit
92
Debit
103
Food Stamps
39

When is Garnier Clean Purchased?

day of week
Sun
15.7%
Mon
13.1%
Tue
13.0%
Wed
10.9%
Thu
12.1%
Fri
16.0%
Sat
19.3%
time of day
Morning
13.5%
Noon
13.9%
Afternoon
34.0%
Evening
29.7%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier Clean consumers purchase?

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Why do Garnier Clean consumers try new brands?

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Where do Garnier Clean consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Clean Target Market

Arrow and target

Who actually buys Garnier Clean? Do these consumers match the intended target market of Garnier Clean?

Thought bubble

What motivates the target market to purchase Garnier Clean?

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What other target market should Garnier Clean look at?

venn diagram

Which other brands have a similar target market?

About Our Garnier Clean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.