Garnier Fructis Consumer Insights

Who buys Garnier Fructis? Garnier Fructis consumers are generally slightly lower income, Hispanic, and upper middle age. Garnier Fructis consumers are more likely to purchase Garnier Fructis during larger pantry stocking trips. Brands such as Secret, Suave, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Fructis Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
10.8%
Total Basket $ (median)
$46.22

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garnier Fructis Consumer Demographics

demographic
index
Female
92
Male
178
<24
117
25-34
109
35-44
80
45-54
145
55-64
76
65+
29
African American
56
Asian
84
Caucasian
96
Hispanic
173
demographic
index
Has Kids
94
No Kids
114
- $20k
150
$20k-40k
80
$40k-60k
155
$60k-80k
74
$80k-100k
102
$100k-125k
60
$125k +
84
No College
182
College
89
Adv. Degree
55

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Garnier Fructis Basket Affinity & Size

brand
basket affinity
Secret 6.7x
Suave 6.6x
TRESemme 6.4x
Olay 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
307

Where is Garnier Fructis Purchased?

channels
index
Beauty
44
Club
34
Dollar
58
Drug
157
Food
53
Gas & Convenience
2790
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Marlboro 1.4x
CoverGirl 1.3x
Softsoap 1.3x

How Did They Pay?

method
index
Cash
136
Credit
106
Debit
82
Food Stamps
52

When is Garnier Fructis Purchased?

day of week
Sun
14.4%
Mon
14.9%
Tue
13.7%
Wed
12.7%
Thu
13.0%
Fri
14.9%
Sat
16.3%
time of day
Morning
14.3%
Noon
17.6%
Afternoon
33.5%
Evening
26.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier Fructis consumers purchase?

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Why do Garnier Fructis consumers try new brands?

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Where do Garnier Fructis consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Fructis Target Market

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Who actually buys Garnier Fructis? Do these consumers match the intended target market of Garnier Fructis?

Thought bubble

What motivates the target market to purchase Garnier Fructis?

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What other target market should Garnier Fructis look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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