Garnier Fructis Consumer Insights

Who buys Garnier Fructis?

A Garnier Fructis consumer is generally slightly lower income, Hispanic, and upper middle age. Garnier Fructis consumers are more likely to purchase Garnier Fructis during larger pantry stocking trips. Brands such as Secret, Suave, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Garnier Fructis Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
10.8%
Total Basket $ (median)
$46.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Garnier Fructis Consumer Demographics

demographic
index
Female
92
Male
178
<24
117
25-34
109
35-44
80
45-54
145
55-64
76
65+
29
African American
56
Asian
84
Caucasian
96
Hispanic
173
demographic
index
Has Kids
94
No Kids
114
- $20k
150
$20k-40k
80
$40k-60k
155
$60k-80k
74
$80k-100k
102
$100k-125k
60
$125k +
84
No College
182
College
89
Adv. Degree
55

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Garnier Fructis Basket Affinity & Size

brand
basket affinity
Secret 6.7x
Suave 6.6x
TRESemme 6.4x
Olay 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
307

Where is Garnier Fructis Purchased?

channels
index
Beauty
44
Club
34
Dollar
58
Drug
157
Food
53
Gas & Convenience
2790
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Marlboro 1.4x
CoverGirl 1.3x
Softsoap 1.3x

How Did They Pay?

method
index
Cash
136
Credit
106
Debit
82
Food Stamps
52

When is Garnier Fructis Purchased?

day of week
Sun
14.4%
Mon
14.9%
Tue
13.7%
Wed
12.7%
Thu
13.0%
Fri
14.9%
Sat
16.3%
time of day
Morning
14.3%
Noon
17.6%
Afternoon
33.5%
Evening
26.4%
Late
8.2%

About Our Garnier Fructis Consumer Insights

How do we know who buys Garnier Fructis? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Garnier Fructis consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.