Garnier Fructis Full & Plush Consumer Insights

Who buys Garnier Fructis Full & Plush? A Garnier Fructis Full & Plush consumer is generally very low income, Hispanic, and adolescent age. Garnier Fructis Full & Plush consumers are more likely to purchase Garnier Fructis Full & Plush during larger pantry stocking trips. Brands such as Olay, Dove, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Fructis Full & Plush Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
16.0%
Total Basket $ (median)
$31.06

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  • Recent demographic data

Garnier Fructis Full & Plush Consumer Demographics

demographic
index
Female
104
Male
64
<24
150
25-34
136
35-44
89
45-54
83
55-64
73
65+
60
African American
52
Asian
144
Caucasian
86
Hispanic
185
demographic
index
Has Kids
97
No Kids
107
- $20k
136
$20k-40k
128
$40k-60k
118
$60k-80k
102
$80k-100k
76
$100k-125k
71
$125k +
61
No College
129
College
100
Adv. Degree
63

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Garnier Fructis Full & Plush Basket Affinity & Size

brand
basket affinity
Olay 12.5x
Dove 10.8x
Hunt's Snack Pack 9.6x
YoCrunch 8.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
272

Where is Garnier Fructis Full & Plush Purchased?

channels
index
Beauty
48
Dollar
86
Drug
815
Food
22
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Monster Energy 1.6x
Blue Bonnet 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
194
Credit
74
Debit
82
Food Stamps
59

When is Garnier Fructis Full & Plush Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.0%
Wed
11.2%
Thu
12.7%
Fri
14.4%
Sat
19.0%
time of day
Morning
14.8%
Noon
15.4%
Afternoon
31.8%
Evening
29.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier Fructis Full & Plush consumers purchase?

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Why do Garnier Fructis Full & Plush consumers try new brands?

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Where do Garnier Fructis Full & Plush consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Fructis Full & Plush Target Market

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Who actually buys Garnier Fructis Full & Plush? Do these consumers match the intended target market of Garnier Fructis Full & Plush?

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What motivates the target market to purchase Garnier Fructis Full & Plush?

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What other target market should Garnier Fructis Full & Plush look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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