Garnier Fructis Style Consumer Insights

Who buys Garnier Fructis Style? Garnier Fructis Style consumers are generally very low income, Hispanic, and adolescent age. Garnier Fructis Style consumers are more likely to purchase Garnier Fructis Style during larger pantry stocking trips. Brands such as TRESemme, Secret, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Fructis Style Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.98

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garnier Fructis Style Consumer Demographics

demographic
index
Female
103
Male
74
<24
141
25-34
98
35-44
106
45-54
97
55-64
82
65+
56
African American
63
Asian
93
Caucasian
95
Hispanic
161
demographic
index
Has Kids
100
No Kids
99
- $20k
111
$20k-40k
109
$40k-60k
102
$60k-80k
97
$80k-100k
104
$100k-125k
87
$125k +
89
No College
111
College
100
Adv. Degree
86

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Garnier Fructis Style Basket Affinity & Size

brand
basket affinity
TRESemme 10.7x
Secret 9.1x
Neutrogena 7.8x
CoverGirl 7.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
303

Where is Garnier Fructis Style Purchased?

channels
index
Beauty
155
Dollar
178
Drug
377
Food
28
Gas & Convenience
3
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Olay 1.4x
Yoplait Light 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
129
Credit
88
Debit
102
Food Stamps
54

When is Garnier Fructis Style Purchased?

day of week
Sun
15.5%
Mon
12.9%
Tue
12.3%
Wed
12.8%
Thu
12.6%
Fri
15.1%
Sat
18.8%
time of day
Morning
13.8%
Noon
16.4%
Afternoon
35.1%
Evening
27.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier Fructis Style consumers purchase?

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Why do Garnier Fructis Style consumers try new brands?

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Where do Garnier Fructis Style consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Fructis Style Target Market

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Who actually buys Garnier Fructis Style? Do these consumers match the intended target market of Garnier Fructis Style?

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What motivates the target market to purchase Garnier Fructis Style?

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What other target market should Garnier Fructis Style look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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