Garnier Nutrisse Consumer Insights

Who buys Garnier Nutrisse? Garnier Nutrisse consumers are generally lower income, Hispanic, and adolescent age. Garnier Nutrisse consumers are more likely to purchase Garnier Nutrisse during larger pantry stocking trips. Brands such as Secret, Febreze, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Garnier Nutrisse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
18.8%
Total Basket $ (median)
$37.16

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Garnier Nutrisse Consumer Demographics

demographic
index
Female
101
Male
90
<24
158
25-34
98
35-44
98
45-54
103
55-64
98
65+
72
African American
39
Asian
135
Caucasian
88
Hispanic
193
demographic
index
Has Kids
98
No Kids
104
- $20k
115
$20k-40k
130
$40k-60k
112
$60k-80k
105
$80k-100k
86
$100k-125k
74
$125k +
62
No College
121
College
101
Adv. Degree
73

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Garnier Nutrisse Basket Affinity & Size

brand
basket affinity
Secret 6.8x
Febreze 6.0x
Archer Farms 5.8x
TRESemme 5.7x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
231

Where is Garnier Nutrisse Purchased?

channels
index
Beauty
248
Dollar
208
Drug
310
Food
20
Mass
150
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Purina Friskies 1.4x
Marlboro 1.4x
International Delight 1.3x

How Did They Pay?

method
index
Cash
126
Credit
79
Debit
111
Food Stamps
55

When is Garnier Nutrisse Purchased?

day of week
Sun
15.2%
Mon
12.0%
Tue
11.8%
Wed
12.6%
Thu
13.0%
Fri
17.1%
Sat
18.3%
time of day
Morning
12.6%
Noon
16.5%
Afternoon
34.4%
Evening
28.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Garnier Nutrisse consumers purchase?

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Why do Garnier Nutrisse consumers try new brands?

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Where do Garnier Nutrisse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Garnier Nutrisse Target Market

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Who actually buys Garnier Nutrisse? Do these consumers match the intended target market of Garnier Nutrisse?

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What motivates the target market to purchase Garnier Nutrisse?

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What other target market should Garnier Nutrisse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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