Gas X Consumer Insights

Who buys Gas X?

A Gas X consumer is generally very high income, African American, and senior age. Gas X consumers are more likely to purchase Gas X during larger pantry stocking trips. Brands such as Kleenex, Maxwell House, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Gas X Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.79
% of Basket $ (median)
16.1%
Total Basket $ (median)
$42.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gas X Consumer Demographics

demographic
index
Female
99
Male
112
<24
70
25-34
88
35-44
94
45-54
111
55-64
136
65+
152
African American
105
Asian
99
Caucasian
101
Hispanic
92
demographic
index
Has Kids
84
No Kids
137
- $20k
90
$20k-40k
92
$40k-60k
94
$60k-80k
97
$80k-100k
94
$100k-125k
100
$125k +
139
No College
86
College
98
Adv. Degree
126

Understand Gas X Consumer Behavior

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Gas X Basket Affinity & Size

brand
basket affinity
Kleenex 9.0x
Maxwell House 8.3x
Archer Farms 7.7x
Cottonelle 7.3x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
251

Where is Gas X Purchased?

channels
index
Beauty
24
Club
73
Dollar
12
Drug
462
Food
60
Gas & Convenience
10
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Boars Head 1.6x
Canada Dry 1.5x
Neutrogena 1.5x

How Did They Pay?

method
index
Cash
140
Credit
92
Debit
97
Food Stamps
18

When is Gas X Purchased?

day of week
Sun
15.5%
Mon
12.4%
Tue
11.9%
Wed
14.1%
Thu
14.3%
Fri
15.3%
Sat
16.5%
time of day
Morning
14.1%
Noon
17.3%
Afternoon
34.1%
Evening
27.2%
Late
7.3%

Get More Gas X Data

Contact us for the latest Gas X consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gas X consumers switch to?

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Why do consumers stop buying Gas X products?

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Which retailers do Gas X shoppers prefer to shop at?

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What motivates consumers to try Gas X products?

Research the Gas X Target Market

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Who actually buys Gas X? Do these consumers match the intended target market of Gas X?

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What motivates the target market to purchase Gas X?

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What other target market should Gas X look at?

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Which other brands have a similar target market?

About Our Gas X Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.