Gas-X Consumer Insights

Who buys Gas-X?

A Gas-X consumer is generally very low income, African American, and young adult age. Gas-X consumers are more likely to purchase Gas-X during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Gas-X Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.79
% of Basket $ (median)
18.4%
Total Basket $ (median)
$36.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gas-X Consumer Demographics

demographic
index
Female
103
Male
67
<24
111
25-34
139
35-44
90
45-54
77
55-64
76
65+
100
African American
148
Asian
126
Caucasian
90
Hispanic
118
demographic
index
Has Kids
97
No Kids
108
- $20k
164
$20k-40k
121
$40k-60k
100
$60k-80k
90
$80k-100k
95
$100k-125k
73
$125k +
76
No College
129
College
97
Adv. Degree
79

Understand Gas-X Consumer Behavior

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Gas-X Basket Affinity & Size

brand
basket affinity
Neutrogena 14.4x
TRESemme 8.5x
Dove 6.7x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
270

Where is Gas-X Purchased?

channels
index
Beauty
20
Dollar
260
Drug
190
Food
4
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Listerine 1.5x
Olay 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
177
Credit
72
Debit
91
Food Stamps
70

When is Gas-X Purchased?

day of week
Sun
14.3%
Mon
16.4%
Tue
14.4%
Wed
11.6%
Thu
13.6%
Fri
13.9%
Sat
15.9%
time of day
Morning
17.2%
Noon
15.2%
Afternoon
31.7%
Evening
25.9%
Late
9.9%

About Our Gas-X Consumer Insights

How do we know who buys Gas-X? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gas-X consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.