Gas-X Consumer Insights

Who buys Gas-X? A Gas-X consumer is generally very low income, African American, and young adult age. Gas-X consumers are more likely to purchase Gas-X during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Gas-X Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.79
% of Basket $ (median)
18.4%
Total Basket $ (median)
$36.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gas-X Consumer Demographics

demographic
index
Female
103
Male
67
<24
111
25-34
139
35-44
90
45-54
77
55-64
76
65+
100
African American
148
Asian
126
Caucasian
90
Hispanic
118
demographic
index
Has Kids
97
No Kids
108
- $20k
164
$20k-40k
121
$40k-60k
100
$60k-80k
90
$80k-100k
95
$100k-125k
73
$125k +
76
No College
129
College
97
Adv. Degree
79

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Gas-X Basket Affinity & Size

brand
basket affinity
Neutrogena 14.4x
TRESemme 8.5x
Dove 6.7x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
270

Where is Gas-X Purchased?

channels
index
Beauty
20
Dollar
260
Drug
190
Food
4
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Listerine 1.5x
Olay 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
177
Credit
72
Debit
91
Food Stamps
70

When is Gas-X Purchased?

day of week
Sun
14.3%
Mon
16.4%
Tue
14.4%
Wed
11.6%
Thu
13.6%
Fri
13.9%
Sat
15.9%
time of day
Morning
17.2%
Noon
15.2%
Afternoon
31.7%
Evening
25.9%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gas-X consumers purchase?

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Why do Gas-X consumers try new brands?

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Where do Gas-X consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gas-X Target Market

Arrow and target

Who actually buys Gas-X? Do these consumers match the intended target market of Gas-X?

Thought bubble

What motivates the target market to purchase Gas-X?

magnifying glass

What other target market should Gas-X look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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