Gatorade Consumer Insights

Who buys Gatorade? A Gatorade consumer is generally very high income, Hispanic, and upper middle age. Gatorade consumers are more likely to purchase Gatorade during larger pantry stocking trips. Brands such as YoCrunch, Powerade, and Capri Sun also tend to be purchased in the same trip. Sample consumer insights data below.

Gatorade Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gatorade Consumer Demographics

demographic
index
Female
100
Male
101
<24
106
25-34
91
35-44
106
45-54
110
55-64
82
65+
66
African American
103
Asian
78
Caucasian
100
Hispanic
116
demographic
index
Has Kids
108
No Kids
81
- $20k
99
$20k-40k
99
$40k-60k
94
$60k-80k
99
$80k-100k
99
$100k-125k
104
$125k +
110
No College
103
College
100
Adv. Degree
97

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Gatorade Basket Affinity & Size

brand
basket affinity
YoCrunch 3.8x
Powerade 3.6x
Capri Sun 3.5x
Frito-Lay 3.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
318

Where is Gatorade Purchased?

channels
index
Beauty
0
Club
146
Dollar
99
Drug
64
Food
121
Gas & Convenience
229
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.2x
Hawaiian Punch 1.2x
Powerade 1.2x
Dannon Danimals 1.2x

How Did They Pay?

method
index
Cash
103
Credit
93
Debit
103
Food Stamps
129

When is Gatorade Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
12.3%
Wed
12.1%
Thu
12.5%
Fri
15.3%
Sat
17.1%
time of day
Morning
16.3%
Noon
16.5%
Afternoon
33.3%
Evening
27.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gatorade consumers purchase?

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Why do Gatorade consumers try new brands?

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Where do Gatorade consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gatorade Target Market

Arrow and target

Who actually buys Gatorade? Do these consumers match the intended target market of Gatorade?

Thought bubble

What motivates the target market to purchase Gatorade?

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What other target market should Gatorade look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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