Gatorade Consumer Insights

Who buys Gatorade?

A Gatorade consumer is generally very high income, Hispanic, and upper middle age. Gatorade consumers are more likely to purchase Gatorade during larger pantry stocking trips. Brands such as YoCrunch, Powerade, and Capri Sun also tend to be purchased in the same trip. See sample consumer insights data below.

Gatorade Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gatorade Consumer Demographics

demographic
index
Female
100
Male
101
<24
106
25-34
91
35-44
106
45-54
110
55-64
82
65+
66
African American
103
Asian
78
Caucasian
100
Hispanic
116
demographic
index
Has Kids
108
No Kids
81
- $20k
99
$20k-40k
99
$40k-60k
94
$60k-80k
99
$80k-100k
99
$100k-125k
104
$125k +
110
No College
103
College
100
Adv. Degree
97

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Gatorade Basket Affinity & Size

brand
basket affinity
YoCrunch 3.8x
Powerade 3.6x
Capri Sun 3.5x
Frito-Lay 3.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
318

Where is Gatorade Purchased?

channels
index
Beauty
0
Club
146
Dollar
99
Drug
64
Food
121
Gas & Convenience
229
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.2x
Hawaiian Punch 1.2x
Powerade 1.2x
Dannon Danimals 1.2x

How Did They Pay?

method
index
Cash
103
Credit
93
Debit
103
Food Stamps
129

When is Gatorade Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
12.3%
Wed
12.1%
Thu
12.5%
Fri
15.3%
Sat
17.1%
time of day
Morning
16.3%
Noon
16.5%
Afternoon
33.3%
Evening
27.2%
Late
6.7%

Get More Gatorade Data

Contact us for the latest Gatorade consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gatorade consumers switch to?

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Why do consumers stop buying Gatorade products?

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Which retailers do Gatorade shoppers prefer to shop at?

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What motivates consumers to try Gatorade products?

Research the Gatorade Target Market

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Who actually buys Gatorade? Do these consumers match the intended target market of Gatorade?

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What motivates the target market to buy Gatorade?

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What other target market should Gatorade look at?

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Which other brands have a similar target market?

About Our Gatorade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.