Gatorade G2 Consumer Insights

Who buys Gatorade G2? A Gatorade G2 consumer is generally very high income, Caucasian, and upper middle age. Gatorade G2 consumers are more likely to purchase Gatorade G2 during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Quaker Chewy, and Nestle Pure Life also tend to be purchased in the same trip. Sample consumer insights data below.

Gatorade G2 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$72.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gatorade G2 Consumer Demographics

demographic
index
Female
100
Male
97
<24
88
25-34
86
35-44
106
45-54
115
55-64
87
65+
86
African American
77
Asian
56
Caucasian
109
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
85
$20k-40k
88
$40k-60k
86
$60k-80k
103
$80k-100k
107
$100k-125k
114
$125k +
122
No College
91
College
100
Adv. Degree
110

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Gatorade G2 Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 3.8x
Quaker Chewy 3.4x
Nestle Pure Life 3.2x
Mott's 3.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
431

Where is Gatorade G2 Purchased?

channels
index
Club
58
Dollar
16
Drug
30
Food
97
Gas & Convenience
54
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Light 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
102
Credit
95
Debit
105
Food Stamps
108

When is Gatorade G2 Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.8%
Wed
11.8%
Thu
11.9%
Fri
15.2%
Sat
17.9%
time of day
Morning
15.9%
Noon
16.8%
Afternoon
33.1%
Evening
27.0%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gatorade G2 consumers purchase?

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Why do Gatorade G2 consumers try new brands?

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Where do Gatorade G2 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gatorade G2 Target Market

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Who actually buys Gatorade G2? Do these consumers match the intended target market of Gatorade G2?

Thought bubble

What motivates the target market to purchase Gatorade G2?

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What other target market should Gatorade G2 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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