Gatorade G2 Consumer Insights

Who buys Gatorade G2?

A Gatorade G2 consumer is generally very high income, Caucasian, and upper middle age. Gatorade G2 consumers are more likely to purchase Gatorade G2 during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Quaker Chewy, and Nestle Pure Life also tend to be purchased in the same trip. See sample consumer insights data below.

Gatorade G2 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$72.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gatorade G2 Consumer Demographics

demographic
index
Female
100
Male
97
<24
88
25-34
86
35-44
106
45-54
115
55-64
87
65+
86
African American
77
Asian
56
Caucasian
109
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
85
$20k-40k
88
$40k-60k
86
$60k-80k
103
$80k-100k
107
$100k-125k
114
$125k +
122
No College
91
College
100
Adv. Degree
110

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Gatorade G2 Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 3.8x
Quaker Chewy 3.4x
Nestle Pure Life 3.2x
Mott's 3.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
431

Where is Gatorade G2 Purchased?

channels
index
Club
58
Dollar
16
Drug
30
Food
97
Gas & Convenience
54
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Light 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
102
Credit
95
Debit
105
Food Stamps
108

When is Gatorade G2 Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.8%
Wed
11.8%
Thu
11.9%
Fri
15.2%
Sat
17.9%
time of day
Morning
15.9%
Noon
16.8%
Afternoon
33.1%
Evening
27.0%
Late
7.2%

Get More Gatorade G2 Data

Contact us for the latest Gatorade G2 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gatorade G2 consumers switch to?

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Why do consumers stop buying Gatorade G2 products?

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Which retailers do Gatorade G2 shoppers prefer to shop at?

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What motivates consumers to try Gatorade G2 products?

Research the Gatorade G2 Target Market

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Who actually buys Gatorade G2? Do these consumers match the intended target market of Gatorade G2?

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What motivates the target market to purchase Gatorade G2?

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What other target market should Gatorade G2 look at?

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Which other brands have a similar target market?

About Our Gatorade G2 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.