Gatorade Recover Consumer Insights

Who buys Gatorade Recover? Gatorade Recover consumers are generally very high income, Asian, and adolescent age. Gatorade Recover consumers are more likely to purchase Gatorade Recover during larger pantry stocking trips. Brands such as Powerade, Hunt's Snack Pack, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Gatorade Recover Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
7.8%
Total Basket $ (median)
$37.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gatorade Recover Consumer Demographics

demographic
index
Female
95
Male
151
<24
171
25-34
75
35-44
108
45-54
142
55-64
40
65+
18
African American
87
Asian
146
Caucasian
104
Hispanic
46
demographic
index
Has Kids
105
No Kids
90
- $20k
125
$20k-40k
61
$40k-60k
113
$60k-80k
65
$80k-100k
126
$100k-125k
105
$125k +
137
No College
61
College
111
Adv. Degree
92

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Gatorade Recover Basket Affinity & Size

brand
basket affinity
Powerade 7.7x
Hunt's Snack Pack 6.6x
Gatorade G2 6.3x
Totino's Pizza Rolls 5.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
369

Where is Gatorade Recover Purchased?

channels
index
Drug
161
Food
97
Gas & Convenience
7
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Pop-Tarts 1.8x
YoCrunch 1.8x
Sparkling Ice 1.8x

How Did They Pay?

method
index
Cash
97
Credit
120
Debit
88
Food Stamps
81

When is Gatorade Recover Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
12.2%
Wed
11.9%
Thu
14.4%
Fri
16.1%
Sat
16.3%
time of day
Morning
14.8%
Noon
13.1%
Afternoon
29.7%
Evening
33.5%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gatorade Recover consumers purchase?

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Why do Gatorade Recover consumers try new brands?

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Where do Gatorade Recover consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gatorade Recover Target Market

Arrow and target

Who actually buys Gatorade Recover? Do these consumers match the intended target market of Gatorade Recover?

Thought bubble

What motivates the target market to purchase Gatorade Recover?

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What other target market should Gatorade Recover look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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