GE Consumer Insights

Who buys GE?

A GE consumer is generally very high income, Caucasian, and senior age. GE consumers are more likely to purchase GE during larger pantry stocking trips. Brands such as Energizer, Swiffer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

GE Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.22
% of Basket $ (median)
10.9%
Total Basket $ (median)
$48.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GE Consumer Demographics

demographic
index
Female
99
Male
110
<24
98
25-34
94
35-44
95
45-54
106
55-64
119
65+
129
African American
93
Asian
75
Caucasian
106
Hispanic
77
demographic
index
Has Kids
95
No Kids
112
- $20k
89
$20k-40k
98
$40k-60k
98
$60k-80k
102
$80k-100k
103
$100k-125k
102
$125k +
105
No College
94
College
100
Adv. Degree
109

Understand GE Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

GE Basket Affinity & Size

brand
basket affinity
Energizer 5.5x
Swiffer 4.2x
Febreze 4.0x
Farmers Market 4.0x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
274

Where is GE Purchased?

channels
index
Club
70
Dollar
162
Drug
38
Food
10
Gas & Convenience
0
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Duncan Hines 1.2x
Sunny Meadow 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
86
Credit
109
Debit
108
Food Stamps
34

When is GE Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
11.9%
Wed
11.0%
Thu
11.4%
Fri
15.0%
Sat
19.7%
time of day
Morning
14.1%
Noon
17.0%
Afternoon
34.9%
Evening
26.2%
Late
7.8%

About Our GE Consumer Insights

How do we know who buys GE? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the GE consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.