GE Consumer Insights

Who buys GE?

A GE consumer is generally very high income, Caucasian, and senior age. GE consumers are more likely to purchase GE during larger pantry stocking trips. Brands such as Energizer, Swiffer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

GE Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.22
% of Basket $ (median)
10.9%
Total Basket $ (median)
$48.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GE Consumer Demographics

demographic
index
Female
99
Male
110
<24
98
25-34
94
35-44
95
45-54
106
55-64
119
65+
129
African American
93
Asian
75
Caucasian
106
Hispanic
77
demographic
index
Has Kids
95
No Kids
112
- $20k
89
$20k-40k
98
$40k-60k
98
$60k-80k
102
$80k-100k
103
$100k-125k
102
$125k +
105
No College
94
College
100
Adv. Degree
109

Understand GE Consumer Behavior

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GE Basket Affinity & Size

brand
basket affinity
Energizer 5.5x
Swiffer 4.2x
Febreze 4.0x
Farmers Market 4.0x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
274

Where is GE Purchased?

channels
index
Club
70
Dollar
162
Drug
38
Food
10
Gas & Convenience
0
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Duncan Hines 1.2x
Sunny Meadow 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
86
Credit
109
Debit
108
Food Stamps
34

When is GE Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
11.9%
Wed
11.0%
Thu
11.4%
Fri
15.0%
Sat
19.7%
time of day
Morning
14.1%
Noon
17.0%
Afternoon
34.9%
Evening
26.2%
Late
7.8%

Get More GE Data

Better understand GE consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do GE consumers switch to?

Stop sign

Why do consumers stop buying GE products?

Store front

Which retailers do GE shoppers prefer to shop at?

Sale sign

What motivates consumers to try GE products?

Research the GE Target Market

Arrow and target

Who actually buys GE? Do these consumers match the intended target market of GE?

Thought bubble

What motivates the target market to buy GE?

Magnifying glass

What other target market should GE look at?

Venn diagram

Which other brands have a similar target market?

About Our GE Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.