GE Consumer Insights

Who buys GE? A GE consumer is generally very high income, Caucasian, and senior age. GE consumers are more likely to purchase GE during larger pantry stocking trips. Brands such as Energizer, Swiffer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

GE Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.22
% of Basket $ (median)
10.9%
Total Basket $ (median)
$48.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

GE Consumer Demographics

demographic
index
Female
99
Male
110
<24
98
25-34
94
35-44
95
45-54
106
55-64
119
65+
129
African American
93
Asian
75
Caucasian
106
Hispanic
77
demographic
index
Has Kids
95
No Kids
112
- $20k
89
$20k-40k
98
$40k-60k
98
$60k-80k
102
$80k-100k
103
$100k-125k
102
$125k +
105
No College
94
College
100
Adv. Degree
109

Understand GE Consumer Behavior

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GE Basket Affinity & Size

brand
basket affinity
Energizer 5.5x
Swiffer 4.2x
Febreze 4.0x
Farmers Market 4.0x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
274

Where is GE Purchased?

channels
index
Club
70
Dollar
162
Drug
38
Food
10
Gas & Convenience
0
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Duncan Hines 1.2x
Sunny Meadow 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
86
Credit
109
Debit
108
Food Stamps
34

When is GE Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
11.9%
Wed
11.0%
Thu
11.4%
Fri
15.0%
Sat
19.7%
time of day
Morning
14.1%
Noon
17.0%
Afternoon
34.9%
Evening
26.2%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do GE consumers purchase?

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Why do GE consumers try new brands?

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Where do GE consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the GE Target Market

Arrow and target

Who actually buys GE? Do these consumers match the intended target market of GE?

Thought bubble

What motivates the target market to purchase GE?

magnifying glass

What other target market should GE look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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