Gedney Consumer Insights

Who buys Gedney?

A Gedney consumer is generally slightly higher income, Caucasian, and lower middle age. Gedney consumers are more likely to purchase Gedney during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Ball Park, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Gedney Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
3.8%
Total Basket $ (median)
$118.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gedney Consumer Demographics

demographic
index
Female
100
Male
103
<24
89
25-34
101
35-44
107
45-54
102
55-64
71
65+
67
African American
8
Asian
48
Caucasian
121
Hispanic
7
demographic
index
Has Kids
107
No Kids
85
- $20k
38
$20k-40k
66
$40k-60k
94
$60k-80k
120
$80k-100k
138
$100k-125k
103
$125k +
122
No College
68
College
111
Adv. Degree
86

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Gedney Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 7.8x
Ball Park 6.5x
Driscoll's 6.2x
Jennie-O 5.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
460

Where is Gedney Purchased?

channels
index
Club
453
Food
75
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.2x
Jennie-O 1.9x
Taylor Farms 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
137
Credit
113
Debit
77
Food Stamps
55

When is Gedney Purchased?

day of week
Sun
17.8%
Mon
11.3%
Tue
10.8%
Wed
10.5%
Thu
14.7%
Fri
17.1%
Sat
17.8%
time of day
Morning
12.3%
Noon
18.5%
Afternoon
39.6%
Evening
24.9%
Late
4.6%

Get More Gedney Data

Contact us for the latest Gedney consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gedney consumers switch to?

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Why do consumers stop buying Gedney products?

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Which retailers do Gedney shoppers prefer to shop at?

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What motivates consumers to try Gedney products?

Research the Gedney Target Market

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Who actually buys Gedney? Do these consumers match the intended target market of Gedney?

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What motivates the target market to buy Gedney?

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What other target market should Gedney look at?

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Which other brands have a similar target market?

About Our Gedney Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.