General Mills Consumer Insights

Who buys General Mills?

A General Mills consumer is generally higher income, Caucasian, and lower middle age. General Mills consumers are more likely to purchase General Mills during larger pantry stocking trips. Brands such as Kellogg's, Pop-Tarts, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.39
% of Basket $ (median)
5.3%
Total Basket $ (median)
$63.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Consumer Demographics

demographic
index
Female
101
Male
91
<24
88
25-34
98
35-44
106
45-54
99
55-64
88
65+
88
African American
89
Asian
70
Caucasian
105
Hispanic
89
demographic
index
Has Kids
107
No Kids
84
- $20k
89
$20k-40k
94
$40k-60k
99
$60k-80k
102
$80k-100k
105
$100k-125k
107
$125k +
102
No College
94
College
100
Adv. Degree
107

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General Mills Basket Affinity & Size

brand
basket affinity
Kellogg's 4.6x
Pop-Tarts 4.4x
Kelloggs Frosted Mini Wheat 3.9x
YoCrunch 3.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
442

Where is General Mills Purchased?

channels
index
Beauty
1
Club
104
Dollar
86
Drug
48
Food
133
Gas & Convenience
21
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
Kelloggs Frosted Flakes 1.3x
Entenmann's 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
93
Credit
100
Debit
98
Food Stamps
152

When is General Mills Purchased?

day of week
Sun
17.9%
Mon
13.3%
Tue
12.5%
Wed
12.2%
Thu
12.0%
Fri
14.9%
Sat
17.2%
time of day
Morning
15.3%
Noon
17.4%
Afternoon
34.0%
Evening
27.0%
Late
6.3%

About Our General Mills Consumer Insights

How do we know who buys General Mills? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.