General Mills Apple Cinnamon Cheerios Consumer Insights

Who buys General Mills Apple Cinnamon Cheerios? General Mills Apple Cinnamon Cheerios consumers are generally very high income, Caucasian, and young adult age. General Mills Apple Cinnamon Cheerios consumers are more likely to purchase General Mills Apple Cinnamon Cheerios during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Apple Cinnamon Cheerios Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$72.39

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  • Recent demographic data

General Mills Apple Cinnamon Cheerios Consumer Demographics

demographic
index
Female
100
Male
104
<24
70
25-34
124
35-44
93
45-54
95
55-64
94
65+
55
African American
101
Asian
77
Caucasian
106
Hispanic
72
demographic
index
Has Kids
102
No Kids
94
- $20k
110
$20k-40k
98
$40k-60k
95
$60k-80k
93
$80k-100k
96
$100k-125k
100
$125k +
119
No College
76
College
101
Adv. Degree
123

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General Mills Apple Cinnamon Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
528

Where is General Mills Apple Cinnamon Cheerios Purchased?

channels
index
Dollar
1
Drug
24
Food
139
Gas & Convenience
5
Mass
112
regions
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What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.7x
Kelloggs Frosted Mini Wheat 1.7x
General Mills Honey Nut Cheerios 1.6x
Cinnamon Toast Crunch 1.5x

How Did They Pay?

method
index
Cash
84
Credit
119
Debit
89
Food Stamps
114

When is General Mills Apple Cinnamon Cheerios Purchased?

day of week
Sun
19.3%
Mon
13.9%
Tue
12.5%
Wed
11.2%
Thu
12.5%
Fri
15.7%
Sat
14.9%
time of day
Morning
17.3%
Noon
16.6%
Afternoon
32.6%
Evening
26.3%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Apple Cinnamon Cheerios consumers purchase?

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Why do General Mills Apple Cinnamon Cheerios consumers try new brands?

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Where do General Mills Apple Cinnamon Cheerios consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Apple Cinnamon Cheerios Target Market

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Who actually buys General Mills Apple Cinnamon Cheerios? Do these consumers match the intended target market of General Mills Apple Cinnamon Cheerios?

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What motivates the target market to purchase General Mills Apple Cinnamon Cheerios?

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What other target market should General Mills Apple Cinnamon Cheerios look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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