General Mills Apple Cinnamon Cheerios Consumer Insights

Who buys General Mills Apple Cinnamon Cheerios?

A General Mills Apple Cinnamon Cheerios consumer is generally very high income, Caucasian, and young adult age. General Mills Apple Cinnamon Cheerios consumers are more likely to purchase General Mills Apple Cinnamon Cheerios during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Apple Cinnamon Cheerios Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$72.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Apple Cinnamon Cheerios Consumer Demographics

demographic
index
Female
100
Male
104
<24
70
25-34
124
35-44
93
45-54
95
55-64
94
65+
55
African American
101
Asian
77
Caucasian
106
Hispanic
72
demographic
index
Has Kids
102
No Kids
94
- $20k
110
$20k-40k
98
$40k-60k
95
$60k-80k
93
$80k-100k
96
$100k-125k
100
$125k +
119
No College
76
College
101
Adv. Degree
123

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General Mills Apple Cinnamon Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
528

Where is General Mills Apple Cinnamon Cheerios Purchased?

channels
index
Dollar
1
Drug
24
Food
139
Gas & Convenience
5
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.7x
Kelloggs Frosted Mini Wheat 1.7x
General Mills Honey Nut Cheerios 1.6x
Cinnamon Toast Crunch 1.5x

How Did They Pay?

method
index
Cash
84
Credit
119
Debit
89
Food Stamps
114

When is General Mills Apple Cinnamon Cheerios Purchased?

day of week
Sun
19.3%
Mon
13.9%
Tue
12.5%
Wed
11.2%
Thu
12.5%
Fri
15.7%
Sat
14.9%
time of day
Morning
17.3%
Noon
16.6%
Afternoon
32.6%
Evening
26.3%
Late
7.2%

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Find Answers to Questions

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Which brands do General Mills Apple Cinnamon Cheerios consumers switch to?

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Research the General Mills Apple Cinnamon Cheerios Target Market

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Who actually buys General Mills Apple Cinnamon Cheerios? Do these consumers match the intended target market of General Mills Apple Cinnamon Cheerios?

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About Our General Mills Apple Cinnamon Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.