General Mills Cheerios Consumer Insights

Who buys General Mills Cheerios?

A General Mills Cheerios consumer is generally higher income, Caucasian, and senior age. General Mills Cheerios consumers are more likely to purchase General Mills Cheerios during larger pantry stocking trips. Brands such as General Mills Lucky Charms, General Mills Honey Nut Cheerios, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Cheerios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.7%
Total Basket $ (median)
$64.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Cheerios Consumer Demographics

demographic
index
Female
100
Male
104
<24
83
25-34
98
35-44
99
45-54
96
55-64
110
65+
154
African American
70
Asian
80
Caucasian
105
Hispanic
91
demographic
index
Has Kids
102
No Kids
96
- $20k
90
$20k-40k
97
$40k-60k
97
$60k-80k
101
$80k-100k
102
$100k-125k
108
$125k +
105
No College
89
College
99
Adv. Degree
119

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General Mills Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
426

Where is General Mills Cheerios Purchased?

channels
index
Beauty
1
Club
119
Dollar
30
Drug
57
Food
168
Gas & Convenience
9
Mass
58
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
Gerber Graduates 1.3x
General Mills Honey Nut Cheerios 1.3x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
90
Credit
110
Debit
84
Food Stamps
192

When is General Mills Cheerios Purchased?

day of week
Sun
17.5%
Mon
13.5%
Tue
12.9%
Wed
12.5%
Thu
12.2%
Fri
14.9%
Sat
16.5%
time of day
Morning
16.0%
Noon
18.4%
Afternoon
33.8%
Evening
25.8%
Late
6.0%

Get More General Mills Cheerios Data

Contact us for the latest General Mills Cheerios consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do General Mills Cheerios consumers switch to?

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Why do consumers stop buying General Mills Cheerios products?

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What motivates consumers to try General Mills Cheerios products?

Research the General Mills Cheerios Target Market

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Who actually buys General Mills Cheerios? Do these consumers match the intended target market of General Mills Cheerios?

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What motivates the target market to buy General Mills Cheerios?

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What other target market should General Mills Cheerios look at?

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Which other brands have a similar target market?

About Our General Mills Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.