General Mills Cheerios Consumer Insights

Who buys General Mills Cheerios?

A General Mills Cheerios consumer is generally higher income, Caucasian, and senior age. General Mills Cheerios consumers are more likely to purchase General Mills Cheerios during larger pantry stocking trips. Brands such as General Mills Lucky Charms, General Mills Honey Nut Cheerios, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Cheerios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.7%
Total Basket $ (median)
$64.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Cheerios Consumer Demographics

demographic
index
Female
100
Male
104
<24
83
25-34
98
35-44
99
45-54
96
55-64
110
65+
154
African American
70
Asian
80
Caucasian
105
Hispanic
91
demographic
index
Has Kids
102
No Kids
96
- $20k
90
$20k-40k
97
$40k-60k
97
$60k-80k
101
$80k-100k
102
$100k-125k
108
$125k +
105
No College
89
College
99
Adv. Degree
119

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General Mills Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
426

Where is General Mills Cheerios Purchased?

channels
index
Beauty
1
Club
119
Dollar
30
Drug
57
Food
168
Gas & Convenience
9
Mass
58
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.3x
Gerber Graduates 1.3x
General Mills Honey Nut Cheerios 1.3x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
90
Credit
110
Debit
84
Food Stamps
192

When is General Mills Cheerios Purchased?

day of week
Sun
17.5%
Mon
13.5%
Tue
12.9%
Wed
12.5%
Thu
12.2%
Fri
14.9%
Sat
16.5%
time of day
Morning
16.0%
Noon
18.4%
Afternoon
33.8%
Evening
25.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Cheerios consumers purchase?

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Why do General Mills Cheerios consumers try new brands?

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Where do General Mills Cheerios consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Cheerios Target Market

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Who actually buys General Mills Cheerios? Do these consumers match the intended target market of General Mills Cheerios?

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What motivates the target market to purchase General Mills Cheerios?

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What other target market should General Mills Cheerios look at?

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Which other brands have a similar target market?

About Our General Mills Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.