General Mills Cheerios Protein Consumer Insights

Who buys General Mills Cheerios Protein?

A General Mills Cheerios Protein consumer is generally very high income, Hispanic, and senior age. General Mills Cheerios Protein consumers are more likely to purchase General Mills Cheerios Protein during larger pantry stocking trips. Brands such as Almond Breeze, General Mills Fiber One, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Cheerios Protein Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.42

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Cheerios Protein Consumer Demographics

demographic
index
Female
97
Male
125
<24
72
25-34
95
35-44
92
45-54
113
55-64
124
65+
131
African American
63
Asian
87
Caucasian
101
Hispanic
116
demographic
index
Has Kids
90
No Kids
122
- $20k
75
$20k-40k
71
$40k-60k
84
$60k-80k
96
$80k-100k
109
$100k-125k
138
$125k +
141
No College
75
College
100
Adv. Degree
129

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General Mills Cheerios Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
473

Where is General Mills Cheerios Protein Purchased?

channels
index
Beauty
5
Dollar
126
Drug
94
Food
271
Gas & Convenience
5
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Dannon Oikos 1.7x
General Mills Fiber One 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
93
Credit
113
Debit
92
Food Stamps
64

When is General Mills Cheerios Protein Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.3%
Wed
12.2%
Thu
10.2%
Fri
14.5%
Sat
17.3%
time of day
Morning
15.3%
Noon
16.1%
Afternoon
34.8%
Evening
27.7%
Late
6.1%

Get More General Mills Cheerios Protein Data

Contact us for the latest General Mills Cheerios Protein consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do General Mills Cheerios Protein consumers switch to?

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What motivates consumers to try General Mills Cheerios Protein products?

Research the General Mills Cheerios Protein Target Market

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Who actually buys General Mills Cheerios Protein? Do these consumers match the intended target market of General Mills Cheerios Protein?

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What motivates the target market to purchase General Mills Cheerios Protein?

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What other target market should General Mills Cheerios Protein look at?

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Which other brands have a similar target market?

About Our General Mills Cheerios Protein Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.