General Mills Cheerios Protein Consumer Insights

Who buys General Mills Cheerios Protein? General Mills Cheerios Protein consumers are generally very high income, Hispanic, and senior age. General Mills Cheerios Protein consumers are more likely to purchase General Mills Cheerios Protein during larger pantry stocking trips. Brands such as Almond Breeze, General Mills Fiber One, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Cheerios Protein Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.42

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  • Recent demographic data

General Mills Cheerios Protein Consumer Demographics

demographic
index
Female
97
Male
125
<24
72
25-34
95
35-44
92
45-54
113
55-64
124
65+
131
African American
63
Asian
87
Caucasian
101
Hispanic
116
demographic
index
Has Kids
90
No Kids
122
- $20k
75
$20k-40k
71
$40k-60k
84
$60k-80k
96
$80k-100k
109
$100k-125k
138
$125k +
141
No College
75
College
100
Adv. Degree
129

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General Mills Cheerios Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
473

Where is General Mills Cheerios Protein Purchased?

channels
index
Beauty
5
Dollar
126
Drug
94
Food
271
Gas & Convenience
5
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Dannon Oikos 1.7x
General Mills Fiber One 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
93
Credit
113
Debit
92
Food Stamps
64

When is General Mills Cheerios Protein Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.3%
Wed
12.2%
Thu
10.2%
Fri
14.5%
Sat
17.3%
time of day
Morning
15.3%
Noon
16.1%
Afternoon
34.8%
Evening
27.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Cheerios Protein consumers purchase?

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Why do General Mills Cheerios Protein consumers try new brands?

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Where do General Mills Cheerios Protein consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Cheerios Protein Target Market

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Who actually buys General Mills Cheerios Protein? Do these consumers match the intended target market of General Mills Cheerios Protein?

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What motivates the target market to purchase General Mills Cheerios Protein?

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What other target market should General Mills Cheerios Protein look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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