General Mills Cocoa Puffs Consumer Insights

Who buys General Mills Cocoa Puffs?

A General Mills Cocoa Puffs consumer is generally slightly lower income, Hispanic, and lower middle age. General Mills Cocoa Puffs consumers are more likely to purchase General Mills Cocoa Puffs during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Cocoa Puffs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.0%
Total Basket $ (median)
$64.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Cocoa Puffs Consumer Demographics

demographic
index
Female
102
Male
82
<24
93
25-34
107
35-44
115
45-54
87
55-64
56
65+
34
African American
84
Asian
89
Caucasian
97
Hispanic
138
demographic
index
Has Kids
121
No Kids
53
- $20k
104
$20k-40k
104
$40k-60k
105
$60k-80k
98
$80k-100k
104
$100k-125k
98
$125k +
84
No College
115
College
100
Adv. Degree
84

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General Mills Cocoa Puffs Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
465

Where is General Mills Cocoa Puffs Purchased?

channels
index
Club
45
Dollar
82
Drug
74
Food
161
Gas & Convenience
8
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.7x
Cinnamon Toast Crunch 1.6x
Kelloggs Froot Loops 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
110
Credit
87
Debit
96
Food Stamps
188

When is General Mills Cocoa Puffs Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
13.0%
Wed
12.6%
Thu
12.2%
Fri
14.9%
Sat
16.0%
time of day
Morning
15.1%
Noon
16.0%
Afternoon
32.8%
Evening
28.7%
Late
7.4%

Get More General Mills Cocoa Puffs Data

Contact us for the latest General Mills Cocoa Puffs consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do General Mills Cocoa Puffs consumers switch to?

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Research the General Mills Cocoa Puffs Target Market

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Who actually buys General Mills Cocoa Puffs? Do these consumers match the intended target market of General Mills Cocoa Puffs?

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What motivates the target market to buy General Mills Cocoa Puffs?

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What other target market should General Mills Cocoa Puffs look at?

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About Our General Mills Cocoa Puffs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.