General Mills Cocoa Puffs Consumer Insights

Who buys General Mills Cocoa Puffs? General Mills Cocoa Puffs consumers are generally slightly lower income, Hispanic, and lower middle age. General Mills Cocoa Puffs consumers are more likely to purchase General Mills Cocoa Puffs during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Cocoa Puffs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.0%
Total Basket $ (median)
$64.98

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General Mills Cocoa Puffs Consumer Demographics

demographic
index
Female
102
Male
82
<24
93
25-34
107
35-44
115
45-54
87
55-64
56
65+
34
African American
84
Asian
89
Caucasian
97
Hispanic
138
demographic
index
Has Kids
121
No Kids
53
- $20k
104
$20k-40k
104
$40k-60k
105
$60k-80k
98
$80k-100k
104
$100k-125k
98
$125k +
84
No College
115
College
100
Adv. Degree
84

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General Mills Cocoa Puffs Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
465

Where is General Mills Cocoa Puffs Purchased?

channels
index
Club
45
Dollar
82
Drug
74
Food
161
Gas & Convenience
8
Mass
76
regions
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What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.7x
Cinnamon Toast Crunch 1.6x
Kelloggs Froot Loops 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
110
Credit
87
Debit
96
Food Stamps
188

When is General Mills Cocoa Puffs Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
13.0%
Wed
12.6%
Thu
12.2%
Fri
14.9%
Sat
16.0%
time of day
Morning
15.1%
Noon
16.0%
Afternoon
32.8%
Evening
28.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Cocoa Puffs consumers purchase?

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Why do General Mills Cocoa Puffs consumers try new brands?

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Where do General Mills Cocoa Puffs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Cocoa Puffs Target Market

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Who actually buys General Mills Cocoa Puffs? Do these consumers match the intended target market of General Mills Cocoa Puffs?

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What motivates the target market to purchase General Mills Cocoa Puffs?

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What other target market should General Mills Cocoa Puffs look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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