General Mills Fiber One Consumer Insights

Who buys General Mills Fiber One?

A General Mills Fiber One consumer is generally very high income, Caucasian, and senior age. General Mills Fiber One consumers are more likely to purchase General Mills Fiber One during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Fiber One Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$69.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Fiber One Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
86
35-44
101
45-54
109
55-64
113
65+
136
African American
71
Asian
62
Caucasian
108
Hispanic
80
demographic
index
Has Kids
96
No Kids
109
- $20k
75
$20k-40k
81
$40k-60k
88
$60k-80k
103
$80k-100k
112
$100k-125k
118
$125k +
126
No College
89
College
99
Adv. Degree
118

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General Mills Fiber One Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.2x
Lean Cuisine 4.4x
Kelloggs Special K 4.4x
Yoplait Light 4.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
461

Where is General Mills Fiber One Purchased?

channels
index
Beauty
2
Club
142
Dollar
54
Drug
56
Food
130
Gas & Convenience
11
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Lean Cuisine 1.4x
Yoplait Light 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
83
Credit
115
Debit
98
Food Stamps
85

When is General Mills Fiber One Purchased?

day of week
Sun
18.8%
Mon
13.6%
Tue
12.2%
Wed
11.6%
Thu
12.0%
Fri
14.3%
Sat
17.6%
time of day
Morning
16.1%
Noon
18.3%
Afternoon
34.5%
Evening
25.8%
Late
5.2%

About Our General Mills Fiber One Consumer Insights

How do we know who buys General Mills Fiber One? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Fiber One consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.