General Mills Fiber One Consumer Insights

Who buys General Mills Fiber One? A General Mills Fiber One consumer is generally very high income, Caucasian, and senior age. General Mills Fiber One consumers are more likely to purchase General Mills Fiber One during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Fiber One Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$69.03

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  • Recent demographic data

General Mills Fiber One Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
86
35-44
101
45-54
109
55-64
113
65+
136
African American
71
Asian
62
Caucasian
108
Hispanic
80
demographic
index
Has Kids
96
No Kids
109
- $20k
75
$20k-40k
81
$40k-60k
88
$60k-80k
103
$80k-100k
112
$100k-125k
118
$125k +
126
No College
89
College
99
Adv. Degree
118

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General Mills Fiber One Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.2x
Lean Cuisine 4.4x
Kelloggs Special K 4.4x
Yoplait Light 4.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
461

Where is General Mills Fiber One Purchased?

channels
index
Beauty
2
Club
142
Dollar
54
Drug
56
Food
130
Gas & Convenience
11
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Lean Cuisine 1.4x
Yoplait Light 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
83
Credit
115
Debit
98
Food Stamps
85

When is General Mills Fiber One Purchased?

day of week
Sun
18.8%
Mon
13.6%
Tue
12.2%
Wed
11.6%
Thu
12.0%
Fri
14.3%
Sat
17.6%
time of day
Morning
16.1%
Noon
18.3%
Afternoon
34.5%
Evening
25.8%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Fiber One consumers purchase?

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Why do General Mills Fiber One consumers try new brands?

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Where do General Mills Fiber One consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Fiber One Target Market

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Who actually buys General Mills Fiber One? Do these consumers match the intended target market of General Mills Fiber One?

Thought bubble

What motivates the target market to purchase General Mills Fiber One?

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What other target market should General Mills Fiber One look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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