General Mills Fiber One 90 Cal Consumer Insights

Who buys General Mills Fiber One 90 Cal?

A General Mills Fiber One 90 Cal consumer is generally very high income, Caucasian, and older age. General Mills Fiber One 90 Cal consumers are more likely to purchase General Mills Fiber One 90 Cal during larger pantry stocking trips. Brands such as General Mills Fiber One, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Fiber One 90 Cal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.0%
Total Basket $ (median)
$74.34

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Fiber One 90 Cal Consumer Demographics

demographic
index
Female
101
Male
93
<24
83
25-34
81
35-44
108
45-54
102
55-64
120
65+
104
African American
63
Asian
59
Caucasian
109
Hispanic
82
demographic
index
Has Kids
100
No Kids
101
- $20k
66
$20k-40k
75
$40k-60k
94
$60k-80k
99
$80k-100k
117
$100k-125k
122
$125k +
127
No College
91
College
99
Adv. Degree
117

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General Mills Fiber One 90 Cal Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
492

Where is General Mills Fiber One 90 Cal Purchased?

channels
index
Beauty
2
Club
182
Dollar
38
Drug
53
Food
103
Gas & Convenience
3
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.2x
Weight Watchers Smart Ones 1.6x
Yoplait Light 1.5x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
80
Credit
107
Debit
106
Food Stamps
87

When is General Mills Fiber One 90 Cal Purchased?

day of week
Sun
20.1%
Mon
12.9%
Tue
11.9%
Wed
11.7%
Thu
11.0%
Fri
14.4%
Sat
18.0%
time of day
Morning
15.3%
Noon
19.1%
Afternoon
35.4%
Evening
25.2%
Late
5.1%

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Find Answers to Questions

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Research the General Mills Fiber One 90 Cal Target Market

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About Our General Mills Fiber One 90 Cal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.