General Mills Fiber One Fruit Flavored Snacks Consumer Insights

Who buys General Mills Fiber One Fruit Flavored Snacks?

A General Mills Fiber One Fruit Flavored Snacks consumer is generally slightly higher income, African American, and young adult age. General Mills Fiber One Fruit Flavored Snacks consumers are more likely to purchase General Mills Fiber One Fruit Flavored Snacks during larger pantry stocking trips. Brands such as General Mills Fiber One, Mott's, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Fiber One Fruit Flavored Snacks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.72

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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General Mills Fiber One Fruit Flavored Snacks Consumer Demographics

demographic
index
Female
102
Male
84
<24
88
25-34
113
35-44
106
45-54
83
55-64
88
65+
64
African American
117
Asian
64
Caucasian
105
Hispanic
86
demographic
index
Has Kids
106
No Kids
87
- $20k
103
$20k-40k
101
$40k-60k
102
$60k-80k
98
$80k-100k
109
$100k-125k
103
$125k +
84
No College
96
College
99
Adv. Degree
110

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General Mills Fiber One Fruit Flavored Snacks Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 15.3x
Mott's 5.5x
Kelloggs Special K 4.8x
Yoplait Go-Gurt 4.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
477

Where is General Mills Fiber One Fruit Flavored Snacks Purchased?

channels
index
Dollar
0
Drug
14
Food
113
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.1x
YoCrunch 1.9x
Huggies 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
99
Credit
97
Debit
97
Food Stamps
152

When is General Mills Fiber One Fruit Flavored Snacks Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
12.8%
Wed
12.3%
Thu
11.6%
Fri
15.0%
Sat
17.2%
time of day
Morning
16.7%
Noon
17.1%
Afternoon
32.8%
Evening
25.1%
Late
8.2%

About Our General Mills Fiber One Fruit Flavored Snacks Consumer Insights

How do we know who buys General Mills Fiber One Fruit Flavored Snacks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Fiber One Fruit Flavored Snacks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.