General Mills Fiber One Protein Consumer Insights

Who buys General Mills Fiber One Protein? General Mills Fiber One Protein consumers are generally very high income, Caucasian, and senior age. General Mills Fiber One Protein consumers are more likely to purchase General Mills Fiber One Protein during larger pantry stocking trips. Brands such as General Mills Fiber One, Nabisco Wheat Thins, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Fiber One Protein Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.14

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  • Recent demographic data

General Mills Fiber One Protein Consumer Demographics

demographic
index
Female
99
Male
106
<24
75
25-34
84
35-44
108
45-54
100
55-64
112
65+
141
African American
85
Asian
57
Caucasian
110
Hispanic
66
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
82
$40k-60k
91
$60k-80k
105
$80k-100k
114
$100k-125k
105
$125k +
129
No College
82
College
99
Adv. Degree
128

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General Mills Fiber One Protein Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 24.4x
Nabisco Wheat Thins 5.2x
Lean Cuisine 4.7x
Kelloggs Special K 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
495

Where is General Mills Fiber One Protein Purchased?

channels
index
Club
15
Dollar
26
Drug
73
Food
105
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.4x
Lean Cuisine 1.6x
Weight Watchers Smart Ones 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
84
Credit
112
Debit
100
Food Stamps
82

When is General Mills Fiber One Protein Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
12.8%
Wed
12.3%
Thu
11.4%
Fri
13.9%
Sat
17.2%
time of day
Morning
15.4%
Noon
17.6%
Afternoon
34.5%
Evening
25.9%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Fiber One Protein consumers purchase?

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Why do General Mills Fiber One Protein consumers try new brands?

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Where do General Mills Fiber One Protein consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Fiber One Protein Target Market

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Who actually buys General Mills Fiber One Protein? Do these consumers match the intended target market of General Mills Fiber One Protein?

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What motivates the target market to purchase General Mills Fiber One Protein?

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What other target market should General Mills Fiber One Protein look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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