General Mills Fiber One Protein Consumer Insights

Who buys General Mills Fiber One Protein?

A General Mills Fiber One Protein consumer is generally very high income, Caucasian, and senior age. General Mills Fiber One Protein consumers are more likely to purchase General Mills Fiber One Protein during larger pantry stocking trips. Brands such as General Mills Fiber One, Nabisco Wheat Thins, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Fiber One Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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General Mills Fiber One Protein Consumer Demographics

demographic
index
Female
99
Male
106
<24
75
25-34
84
35-44
108
45-54
100
55-64
112
65+
141
African American
85
Asian
57
Caucasian
110
Hispanic
66
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
82
$40k-60k
91
$60k-80k
105
$80k-100k
114
$100k-125k
105
$125k +
129
No College
82
College
99
Adv. Degree
128

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General Mills Fiber One Protein Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 24.4x
Nabisco Wheat Thins 5.2x
Lean Cuisine 4.7x
Kelloggs Special K 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
495

Where is General Mills Fiber One Protein Purchased?

channels
index
Club
15
Dollar
26
Drug
73
Food
105
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.4x
Lean Cuisine 1.6x
Weight Watchers Smart Ones 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
84
Credit
112
Debit
100
Food Stamps
82

When is General Mills Fiber One Protein Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
12.8%
Wed
12.3%
Thu
11.4%
Fri
13.9%
Sat
17.2%
time of day
Morning
15.4%
Noon
17.6%
Afternoon
34.5%
Evening
25.9%
Late
6.6%

About Our General Mills Fiber One Protein Consumer Insights

How do we know who buys General Mills Fiber One Protein? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Fiber One Protein consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.