General Mills Fruity Cheerios Consumer Insights

Who buys General Mills Fruity Cheerios?

A General Mills Fruity Cheerios consumer is generally very high income, Hispanic, and lower middle age. General Mills Fruity Cheerios consumers are more likely to purchase General Mills Fruity Cheerios during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Fruity Cheerios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$82.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Fruity Cheerios Consumer Demographics

demographic
index
Female
101
Male
88
<24
50
25-34
98
35-44
130
45-54
82
55-64
49
65+
22
African American
80
Asian
69
Caucasian
104
Hispanic
114
demographic
index
Has Kids
121
No Kids
52
- $20k
66
$20k-40k
69
$40k-60k
101
$60k-80k
87
$80k-100k
115
$100k-125k
128
$125k +
139
No College
62
College
102
Adv. Degree
137

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General Mills Fruity Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
543

Where is General Mills Fruity Cheerios Purchased?

channels
index
Dollar
5
Drug
2
Food
165
Gas & Convenience
6
Mass
96
regions
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What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
General Mills Cheerios 1.6x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x

How Did They Pay?

method
index
Cash
76
Credit
115
Debit
95
Food Stamps
115

When is General Mills Fruity Cheerios Purchased?

day of week
Sun
18.4%
Mon
15.4%
Tue
13.4%
Wed
12.5%
Thu
11.6%
Fri
13.5%
Sat
15.3%
time of day
Morning
16.7%
Noon
19.6%
Afternoon
32.6%
Evening
25.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Fruity Cheerios consumers purchase?

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Why do General Mills Fruity Cheerios consumers try new brands?

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Where do General Mills Fruity Cheerios consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Fruity Cheerios Target Market

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Who actually buys General Mills Fruity Cheerios? Do these consumers match the intended target market of General Mills Fruity Cheerios?

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What motivates the target market to purchase General Mills Fruity Cheerios?

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What other target market should General Mills Fruity Cheerios look at?

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Which other brands have a similar target market?

About Our General Mills Fruity Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.