General Mills Fruity Cheerios Consumer Insights

Who buys General Mills Fruity Cheerios?

A General Mills Fruity Cheerios consumer is generally very high income, Hispanic, and lower middle age. General Mills Fruity Cheerios consumers are more likely to purchase General Mills Fruity Cheerios during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Fruity Cheerios Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
3.6%
Total Basket $ (median)
$82.10

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Fruity Cheerios Consumer Demographics

demographic
index
Female
101
Male
88
<24
50
25-34
98
35-44
130
45-54
82
55-64
49
65+
22
African American
80
Asian
69
Caucasian
104
Hispanic
114
demographic
index
Has Kids
121
No Kids
52
- $20k
66
$20k-40k
69
$40k-60k
101
$60k-80k
87
$80k-100k
115
$100k-125k
128
$125k +
139
No College
62
College
102
Adv. Degree
137

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General Mills Fruity Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
543

Where is General Mills Fruity Cheerios Purchased?

channels
index
Dollar
5
Drug
2
Food
165
Gas & Convenience
6
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
General Mills Cheerios 1.6x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x

How Did They Pay?

method
index
Cash
76
Credit
115
Debit
95
Food Stamps
115

When is General Mills Fruity Cheerios Purchased?

day of week
Sun
18.4%
Mon
15.4%
Tue
13.4%
Wed
12.5%
Thu
11.6%
Fri
13.5%
Sat
15.3%
time of day
Morning
16.7%
Noon
19.6%
Afternoon
32.6%
Evening
25.0%
Late
6.1%

About Our General Mills Fruity Cheerios Consumer Insights

How do we know who buys General Mills Fruity Cheerios? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Fruity Cheerios consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.