General Mills Golden Grahams Consumer Insights

Who buys General Mills Golden Grahams? A General Mills Golden Grahams consumer is generally median income, Caucasian, and lower middle age. General Mills Golden Grahams consumers are more likely to purchase General Mills Golden Grahams during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Golden Grahams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.9%
Total Basket $ (median)
$66.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Golden Grahams Consumer Demographics

demographic
index
Female
102
Male
84
<24
61
25-34
112
35-44
116
45-54
85
55-64
53
65+
38
African American
91
Asian
44
Caucasian
110
Hispanic
62
demographic
index
Has Kids
112
No Kids
73
- $20k
85
$20k-40k
97
$40k-60k
103
$60k-80k
105
$80k-100k
102
$100k-125k
104
$125k +
95
No College
98
College
98
Adv. Degree
110

Understand General Mills Golden Grahams Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

General Mills Golden Grahams Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
491

Where is General Mills Golden Grahams Purchased?

channels
index
Club
7
Dollar
95
Drug
69
Food
159
Gas & Convenience
19
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.6x
General Mills Lucky Charms 1.6x
YoCrunch 1.6x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
89
Food Stamps
159

When is General Mills Golden Grahams Purchased?

day of week
Sun
16.3%
Mon
13.2%
Tue
12.7%
Wed
13.3%
Thu
12.6%
Fri
15.4%
Sat
16.5%
time of day
Morning
15.1%
Noon
16.1%
Afternoon
32.3%
Evening
28.7%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do General Mills Golden Grahams consumers purchase?

check mark

Why do General Mills Golden Grahams consumers try new brands?

check mark

Where do General Mills Golden Grahams consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Golden Grahams Target Market

Arrow and target

Who actually buys General Mills Golden Grahams? Do these consumers match the intended target market of General Mills Golden Grahams?

Thought bubble

What motivates the target market to purchase General Mills Golden Grahams?

magnifying glass

What other target market should General Mills Golden Grahams look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us