General Mills Golden Grahams Consumer Insights

Who buys General Mills Golden Grahams?

A General Mills Golden Grahams consumer is generally median income, Caucasian, and lower middle age. General Mills Golden Grahams consumers are more likely to purchase General Mills Golden Grahams during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Golden Grahams Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.9%
Total Basket $ (median)
$66.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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General Mills Golden Grahams Consumer Demographics

demographic
index
Female
102
Male
84
<24
61
25-34
112
35-44
116
45-54
85
55-64
53
65+
38
African American
91
Asian
44
Caucasian
110
Hispanic
62
demographic
index
Has Kids
112
No Kids
73
- $20k
85
$20k-40k
97
$40k-60k
103
$60k-80k
105
$80k-100k
102
$100k-125k
104
$125k +
95
No College
98
College
98
Adv. Degree
110

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General Mills Golden Grahams Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
491

Where is General Mills Golden Grahams Purchased?

channels
index
Club
7
Dollar
95
Drug
69
Food
159
Gas & Convenience
19
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.6x
General Mills Lucky Charms 1.6x
YoCrunch 1.6x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
89
Food Stamps
159

When is General Mills Golden Grahams Purchased?

day of week
Sun
16.3%
Mon
13.2%
Tue
12.7%
Wed
13.3%
Thu
12.6%
Fri
15.4%
Sat
16.5%
time of day
Morning
15.1%
Noon
16.1%
Afternoon
32.3%
Evening
28.7%
Late
7.7%

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Find Answers to Questions

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Which brands do General Mills Golden Grahams consumers switch to?

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Research the General Mills Golden Grahams Target Market

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Who actually buys General Mills Golden Grahams? Do these consumers match the intended target market of General Mills Golden Grahams?

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About Our General Mills Golden Grahams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.