General Mills Honey Nut Cheerios Consumer Insights

Who buys General Mills Honey Nut Cheerios?

A General Mills Honey Nut Cheerios consumer is generally higher income, African American, and senior age. General Mills Honey Nut Cheerios consumers are more likely to purchase General Mills Honey Nut Cheerios during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Lucky Charms, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Honey Nut Cheerios Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.34

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Honey Nut Cheerios Consumer Demographics

demographic
index
Female
100
Male
103
<24
82
25-34
93
35-44
106
45-54
101
55-64
97
65+
113
African American
131
Asian
79
Caucasian
100
Hispanic
102
demographic
index
Has Kids
105
No Kids
88
- $20k
86
$20k-40k
89
$40k-60k
94
$60k-80k
105
$80k-100k
105
$100k-125k
111
$125k +
110
No College
90
College
101
Adv. Degree
109

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General Mills Honey Nut Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
457

Where is General Mills Honey Nut Cheerios Purchased?

channels
index
Club
106
Dollar
71
Drug
73
Food
139
Gas & Convenience
11
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.3x
General Mills Cheerios 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Kelloggs Frosted Flakes 1.3x

How Did They Pay?

method
index
Cash
95
Credit
102
Debit
99
Food Stamps
115

When is General Mills Honey Nut Cheerios Purchased?

day of week
Sun
18.4%
Mon
14.1%
Tue
12.7%
Wed
11.9%
Thu
11.6%
Fri
14.6%
Sat
16.8%
time of day
Morning
15.4%
Noon
17.8%
Afternoon
33.9%
Evening
26.9%
Late
6.1%

About Our General Mills Honey Nut Cheerios Consumer Insights

How do we know who buys General Mills Honey Nut Cheerios? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Honey Nut Cheerios consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.