General Mills Honey Nut Cheerios Consumer Insights

Who buys General Mills Honey Nut Cheerios?

A General Mills Honey Nut Cheerios consumer is generally higher income, African American, and senior age. General Mills Honey Nut Cheerios consumers are more likely to purchase General Mills Honey Nut Cheerios during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Lucky Charms, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Honey Nut Cheerios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.34

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Honey Nut Cheerios Consumer Demographics

demographic
index
Female
100
Male
103
<24
82
25-34
93
35-44
106
45-54
101
55-64
97
65+
113
African American
131
Asian
79
Caucasian
100
Hispanic
102
demographic
index
Has Kids
105
No Kids
88
- $20k
86
$20k-40k
89
$40k-60k
94
$60k-80k
105
$80k-100k
105
$100k-125k
111
$125k +
110
No College
90
College
101
Adv. Degree
109

Understand General Mills Honey Nut Cheerios Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

General Mills Honey Nut Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
457

Where is General Mills Honey Nut Cheerios Purchased?

channels
index
Club
106
Dollar
71
Drug
73
Food
139
Gas & Convenience
11
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.3x
General Mills Cheerios 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Kelloggs Frosted Flakes 1.3x

How Did They Pay?

method
index
Cash
95
Credit
102
Debit
99
Food Stamps
115

When is General Mills Honey Nut Cheerios Purchased?

day of week
Sun
18.4%
Mon
14.1%
Tue
12.7%
Wed
11.9%
Thu
11.6%
Fri
14.6%
Sat
16.8%
time of day
Morning
15.4%
Noon
17.8%
Afternoon
33.9%
Evening
26.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do General Mills Honey Nut Cheerios consumers purchase?

check mark

Why do General Mills Honey Nut Cheerios consumers try new brands?

check mark

Where do General Mills Honey Nut Cheerios consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Honey Nut Cheerios Target Market

Arrow and target

Who actually buys General Mills Honey Nut Cheerios? Do these consumers match the intended target market of General Mills Honey Nut Cheerios?

Thought bubble

What motivates the target market to purchase General Mills Honey Nut Cheerios?

magnifying glass

What other target market should General Mills Honey Nut Cheerios look at?

venn diagram

Which other brands have a similar target market?

About Our General Mills Honey Nut Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.