General Mills Honey Nut Cheerios Medley Crunch Consumer Insights

Who buys General Mills Honey Nut Cheerios Medley Crunch?

A General Mills Honey Nut Cheerios Medley Crunch consumer is generally slightly lower income, Caucasian, and older age. General Mills Honey Nut Cheerios Medley Crunch consumers are more likely to purchase General Mills Honey Nut Cheerios Medley Crunch during larger pantry stocking trips. Brands such as General Mills Honey Nut Cheerios, General Mills Cheerios, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Honey Nut Cheerios Medley Crunch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Honey Nut Cheerios Medley Crunch Consumer Demographics

demographic
index
Female
100
Male
99
<24
75
25-34
95
35-44
93
45-54
109
55-64
138
65+
109
African American
78
Asian
85
Caucasian
104
Hispanic
103
demographic
index
Has Kids
88
No Kids
127
- $20k
64
$20k-40k
98
$40k-60k
116
$60k-80k
88
$80k-100k
107
$100k-125k
103
$125k +
109
No College
100
College
98
Adv. Degree
111

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General Mills Honey Nut Cheerios Medley Crunch Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
440

Where is General Mills Honey Nut Cheerios Medley Crunch Purchased?

channels
index
Dollar
281
Drug
251
Food
95
Mass
101
regions
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What Else Do They Buy?

brand
household affinity
Post Honey Bunches Of Oats 1.8x
Smart Balance 1.8x
General Mills Honey Nut Cheerios 1.8x
General Mills Fiber One 1.7x

How Did They Pay?

method
index
Cash
116
Credit
105
Debit
91
Food Stamps
61

When is General Mills Honey Nut Cheerios Medley Crunch Purchased?

day of week
Sun
18.2%
Mon
11.4%
Tue
12.5%
Wed
11.1%
Thu
12.8%
Fri
15.8%
Sat
18.2%
time of day
Morning
16.9%
Noon
16.9%
Afternoon
32.6%
Evening
25.5%
Late
8.1%

Get More General Mills Honey Nut Cheerios Medley Crunch Data

Contact us for the latest General Mills Honey Nut Cheerios Medley Crunch consumer demographic and purchase data.

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About Our General Mills Honey Nut Cheerios Medley Crunch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.