General Mills Lucky Charms Consumer Insights

Who buys General Mills Lucky Charms? A General Mills Lucky Charms consumer is generally slightly lower income, Hispanic, and lower middle age. General Mills Lucky Charms consumers are more likely to purchase General Mills Lucky Charms during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Honey Nut Cheerios, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Lucky Charms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.0%
Total Basket $ (median)
$74.28

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  • Behavioral data
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  • Recent demographic data

General Mills Lucky Charms Consumer Demographics

demographic
index
Female
102
Male
78
<24
75
25-34
104
35-44
116
45-54
93
55-64
53
65+
39
African American
90
Asian
67
Caucasian
103
Hispanic
114
demographic
index
Has Kids
118
No Kids
59
- $20k
97
$20k-40k
97
$40k-60k
105
$60k-80k
101
$80k-100k
99
$100k-125k
102
$125k +
95
No College
103
College
101
Adv. Degree
93

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General Mills Lucky Charms Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
477

Where is General Mills Lucky Charms Purchased?

channels
index
Beauty
1
Club
74
Dollar
85
Drug
62
Food
142
Gas & Convenience
16
Mass
84
regions
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What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.5x
Kelloggs Froot Loops 1.5x
Kelloggs Frosted Flakes 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
97
Credit
90
Debit
101
Food Stamps
178

When is General Mills Lucky Charms Purchased?

day of week
Sun
18.2%
Mon
13.7%
Tue
12.3%
Wed
12.2%
Thu
12.1%
Fri
14.8%
Sat
16.7%
time of day
Morning
14.9%
Noon
16.4%
Afternoon
32.8%
Evening
28.8%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Lucky Charms consumers purchase?

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Why do General Mills Lucky Charms consumers try new brands?

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Where do General Mills Lucky Charms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Lucky Charms Target Market

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Who actually buys General Mills Lucky Charms? Do these consumers match the intended target market of General Mills Lucky Charms?

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What motivates the target market to purchase General Mills Lucky Charms?

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What other target market should General Mills Lucky Charms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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