General Mills Lucky Charms Consumer Insights

Who buys General Mills Lucky Charms?

A General Mills Lucky Charms consumer is generally slightly lower income, Hispanic, and lower middle age. General Mills Lucky Charms consumers are more likely to purchase General Mills Lucky Charms during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Honey Nut Cheerios, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Lucky Charms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.0%
Total Basket $ (median)
$74.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Lucky Charms Consumer Demographics

demographic
index
Female
102
Male
78
<24
75
25-34
104
35-44
116
45-54
93
55-64
53
65+
39
African American
90
Asian
67
Caucasian
103
Hispanic
114
demographic
index
Has Kids
118
No Kids
59
- $20k
97
$20k-40k
97
$40k-60k
105
$60k-80k
101
$80k-100k
99
$100k-125k
102
$125k +
95
No College
103
College
101
Adv. Degree
93

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General Mills Lucky Charms Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
477

Where is General Mills Lucky Charms Purchased?

channels
index
Beauty
1
Club
74
Dollar
85
Drug
62
Food
142
Gas & Convenience
16
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.5x
Kelloggs Froot Loops 1.5x
Kelloggs Frosted Flakes 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
97
Credit
90
Debit
101
Food Stamps
178

When is General Mills Lucky Charms Purchased?

day of week
Sun
18.2%
Mon
13.7%
Tue
12.3%
Wed
12.2%
Thu
12.1%
Fri
14.8%
Sat
16.7%
time of day
Morning
14.9%
Noon
16.4%
Afternoon
32.8%
Evening
28.8%
Late
7.0%

About Our General Mills Lucky Charms Consumer Insights

How do we know who buys General Mills Lucky Charms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Lucky Charms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.