General Mills Lucky Charms Treats Consumer Insights

Who buys General Mills Lucky Charms Treats?

A General Mills Lucky Charms Treats consumer is generally very high income, Caucasian, and lower middle age. General Mills Lucky Charms Treats consumers are more likely to purchase General Mills Lucky Charms Treats during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, YoCrunch, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Lucky Charms Treats Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Lucky Charms Treats Consumer Demographics

demographic
index
Female
103
Male
69
<24
55
25-34
97
35-44
121
45-54
98
55-64
52
65+
26
African American
71
Asian
45
Caucasian
113
Hispanic
62
demographic
index
Has Kids
127
No Kids
40
- $20k
73
$20k-40k
87
$40k-60k
99
$60k-80k
91
$80k-100k
112
$100k-125k
114
$125k +
125
No College
94
College
101
Adv. Degree
103

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General Mills Lucky Charms Treats Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 9.0x
YoCrunch 6.7x
Hunt's Snack Pack 6.7x
Weight Watchers Smart Ones 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
485

Where is General Mills Lucky Charms Treats Purchased?

channels
index
Dollar
694
Drug
67
Food
70
Gas & Convenience
103
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.0x
General Mills Lucky Charms 1.8x
Dannon Danimals 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
96
Credit
99
Debit
96
Food Stamps
169

When is General Mills Lucky Charms Treats Purchased?

day of week
Sun
15.6%
Mon
15.0%
Tue
13.2%
Wed
11.8%
Thu
12.1%
Fri
15.8%
Sat
16.5%
time of day
Morning
17.9%
Noon
15.7%
Afternoon
30.2%
Evening
29.3%
Late
6.9%

About Our General Mills Lucky Charms Treats Consumer Insights

How do we know who buys General Mills Lucky Charms Treats? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Lucky Charms Treats consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.