General Mills Motts Consumer Insights

Who buys General Mills Motts?

A General Mills Motts consumer is generally slightly higher income, African American, and young adult age. General Mills Motts consumers are more likely to purchase General Mills Motts during larger pantry stocking trips. Brands such as Mott's, Yoplait Go-Gurt, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

General Mills Motts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$69.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

General Mills Motts Consumer Demographics

demographic
index
Female
102
Male
85
<24
65
25-34
137
35-44
117
45-54
53
55-64
47
65+
26
African American
121
Asian
51
Caucasian
106
Hispanic
81
demographic
index
Has Kids
130
No Kids
32
- $20k
90
$20k-40k
90
$40k-60k
110
$60k-80k
108
$80k-100k
118
$100k-125k
89
$125k +
83
No College
77
College
105
Adv. Degree
101

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General Mills Motts Basket Affinity & Size

brand
basket affinity
Mott's 16.7x
Yoplait Go-Gurt 5.9x
Dannon Danimals 5.9x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
578

Where is General Mills Motts Purchased?

channels
index
Dollar
40
Drug
18
Food
44
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
Mott's 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
83
Credit
92
Debit
104
Food Stamps
216

When is General Mills Motts Purchased?

day of week
Sun
19.5%
Mon
12.6%
Tue
12.3%
Wed
10.7%
Thu
11.5%
Fri
16.6%
Sat
16.7%
time of day
Morning
15.7%
Noon
16.8%
Afternoon
34.2%
Evening
27.0%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do General Mills Motts consumers purchase?

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Why do General Mills Motts consumers try new brands?

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Where do General Mills Motts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the General Mills Motts Target Market

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Who actually buys General Mills Motts? Do these consumers match the intended target market of General Mills Motts?

Thought bubble

What motivates the target market to purchase General Mills Motts?

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What other target market should General Mills Motts look at?

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Which other brands have a similar target market?

About Our General Mills Motts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.