General Mills Motts Medleys Consumer Insights

Who buys General Mills Motts Medleys?

A General Mills Motts Medleys consumer is generally very high income, African American, and lower middle age. General Mills Motts Medleys consumers are more likely to purchase General Mills Motts Medleys during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Motts Medleys Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.98
% of Basket $ (median)
6.7%
Total Basket $ (median)
$134.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Motts Medleys Consumer Demographics

demographic
index
Female
101
Male
95
<24
33
25-34
109
35-44
113
45-54
85
55-64
86
65+
52
African American
148
Asian
48
Caucasian
106
Hispanic
72
demographic
index
Has Kids
119
No Kids
58
- $20k
45
$20k-40k
74
$40k-60k
83
$60k-80k
117
$80k-100k
126
$100k-125k
119
$125k +
126
No College
71
College
102
Adv. Degree
126

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General Mills Motts Medleys Basket Affinity & Size

brand
basket affinity
Taylor Farms 15.3x
Generic Pma 14.1x
Frito-Lay 10.8x
Quaker Chewy 10.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
225
Pantry Stocking (21+ Items)
293

Where is General Mills Motts Medleys Purchased?

channels
index
Club
919
Food
13
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Taylor Farms 1.7x
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
59
Credit
107
Debit
114
Food Stamps
128

When is General Mills Motts Medleys Purchased?

day of week
Sun
15.3%
Mon
13.5%
Tue
11.6%
Wed
10.7%
Thu
12.5%
Fri
14.7%
Sat
21.7%
time of day
Morning
17.3%
Noon
22.0%
Afternoon
37.1%
Evening
23.2%
Late
0.4%

Get More General Mills Motts Medleys Data

Contact us for the latest General Mills Motts Medleys consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do General Mills Motts Medleys consumers switch to?

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Research the General Mills Motts Medleys Target Market

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Who actually buys General Mills Motts Medleys? Do these consumers match the intended target market of General Mills Motts Medleys?

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What motivates the target market to buy General Mills Motts Medleys?

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What other target market should General Mills Motts Medleys look at?

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About Our General Mills Motts Medleys Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.