General Mills Multi Grain Cheerios Consumer Insights

Who buys General Mills Multi Grain Cheerios?

A General Mills Multi Grain Cheerios consumer is generally lower income, Hispanic, and senior age. General Mills Multi Grain Cheerios consumers are more likely to purchase General Mills Multi Grain Cheerios during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and General Mills Lucky Charms also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Multi Grain Cheerios Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.4%
Total Basket $ (median)
$59.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Multi Grain Cheerios Consumer Demographics

demographic
index
Female
99
Male
112
<24
94
25-34
121
35-44
91
45-54
80
55-64
116
65+
129
African American
75
Asian
97
Caucasian
102
Hispanic
104
demographic
index
Has Kids
101
No Kids
97
- $20k
99
$20k-40k
113
$40k-60k
104
$60k-80k
98
$80k-100k
102
$100k-125k
87
$125k +
90
No College
89
College
98
Adv. Degree
122

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General Mills Multi Grain Cheerios Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
416

Where is General Mills Multi Grain Cheerios Purchased?

channels
index
Club
5
Dollar
7
Drug
105
Food
159
Gas & Convenience
10
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.6x
General Mills Honey Nut Cheerios 1.5x
General Mills Fiber One 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
87
Credit
99
Debit
78
Food Stamps
344

When is General Mills Multi Grain Cheerios Purchased?

day of week
Sun
18.1%
Mon
13.6%
Tue
12.5%
Wed
12.0%
Thu
12.5%
Fri
14.6%
Sat
16.8%
time of day
Morning
15.9%
Noon
17.2%
Afternoon
33.3%
Evening
26.2%
Late
7.4%

Get More General Mills Multi Grain Cheerios Data

Contact us for the latest General Mills Multi Grain Cheerios consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do General Mills Multi Grain Cheerios consumers switch to?

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Research the General Mills Multi Grain Cheerios Target Market

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Who actually buys General Mills Multi Grain Cheerios? Do these consumers match the intended target market of General Mills Multi Grain Cheerios?

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What motivates the target market to purchase General Mills Multi Grain Cheerios?

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What other target market should General Mills Multi Grain Cheerios look at?

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About Our General Mills Multi Grain Cheerios Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.