General Mills Trix Consumer Insights

Who buys General Mills Trix?

A General Mills Trix consumer is generally very low income, Hispanic, and young adult age. General Mills Trix consumers are more likely to purchase General Mills Trix during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, General Mills Lucky Charms, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

General Mills Trix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.14
% of Basket $ (median)
4.9%
Total Basket $ (median)
$64.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

General Mills Trix Consumer Demographics

demographic
index
Female
103
Male
71
<24
90
25-34
120
35-44
116
45-54
71
55-64
53
65+
32
African American
125
Asian
68
Caucasian
97
Hispanic
140
demographic
index
Has Kids
122
No Kids
51
- $20k
113
$20k-40k
112
$40k-60k
111
$60k-80k
100
$80k-100k
94
$100k-125k
93
$125k +
71
No College
112
College
100
Adv. Degree
85

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General Mills Trix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
477

Where is General Mills Trix Purchased?

channels
index
Club
44
Dollar
108
Drug
53
Food
182
Gas & Convenience
13
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.8x
Kelloggs Froot Loops 1.8x
Cinnamon Toast Crunch 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
108
Credit
85
Debit
95
Food Stamps
217

When is General Mills Trix Purchased?

day of week
Sun
17.4%
Mon
13.5%
Tue
12.9%
Wed
13.0%
Thu
12.0%
Fri
15.1%
Sat
16.2%
time of day
Morning
14.8%
Noon
15.8%
Afternoon
33.2%
Evening
28.6%
Late
7.5%

About Our General Mills Trix Consumer Insights

How do we know who buys General Mills Trix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the General Mills Trix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.