Generic Pma Consumer Insights

Who buys Generic Pma?

A Generic Pma consumer is generally median income, African American, and senior age. Generic Pma consumers are more likely to purchase Generic Pma during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Generic Pma Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.2%
Total Basket $ (median)
$83.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Generic Pma Consumer Demographics

demographic
index
Female
100
Male
103
<24
94
25-34
93
35-44
97
45-54
104
55-64
118
65+
132
African American
115
Asian
88
Caucasian
101
Hispanic
91
demographic
index
Has Kids
99
No Kids
101
- $20k
96
$20k-40k
104
$40k-60k
102
$60k-80k
106
$80k-100k
104
$100k-125k
95
$125k +
85
No College
108
College
98
Adv. Degree
100

Understand Generic Pma Consumer Behavior

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Generic Pma Basket Affinity & Size

brand
basket affinity
Taylor Farms 8.1x
TURKEY KNOB 7.5x
Farmers Market 5.4x
Del Monte 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
433

Where is Generic Pma Purchased?

channels
index
Club
424
Dollar
10
Drug
14
Food
14
Gas & Convenience
0
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.3x
Farmers Market 1.3x
Taylor Farms 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
89
Credit
92
Debit
110
Food Stamps
143

When is Generic Pma Purchased?

day of week
Sun
17.4%
Mon
13.2%
Tue
11.5%
Wed
11.1%
Thu
11.6%
Fri
15.2%
Sat
19.9%
time of day
Morning
14.7%
Noon
18.9%
Afternoon
37.7%
Evening
24.5%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Generic Pma consumers purchase?

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Why do Generic Pma consumers try new brands?

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Where do Generic Pma consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Generic Pma Target Market

Arrow and target

Who actually buys Generic Pma? Do these consumers match the intended target market of Generic Pma?

Thought bubble

What motivates the target market to purchase Generic Pma?

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What other target market should Generic Pma look at?

venn diagram

Which other brands have a similar target market?

About Our Generic Pma Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.