Georgia-Pacific Consumer Insights

Who buys Georgia-Pacific?

A Georgia-Pacific consumer is generally slightly lower income, Asian, and senior age. Georgia-Pacific consumers are more likely to purchase Georgia-Pacific during larger pantry stocking trips. Brands such as Crayola, Sunny Meadow, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Georgia-Pacific Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.72
% of Basket $ (median)
6.7%
Total Basket $ (median)
$55.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Georgia-Pacific Consumer Demographics

demographic
index
Female
98
Male
120
<24
113
25-34
88
35-44
97
45-54
110
55-64
110
65+
146
African American
93
Asian
131
Caucasian
96
Hispanic
103
demographic
index
Has Kids
100
No Kids
101
- $20k
108
$20k-40k
99
$40k-60k
110
$60k-80k
99
$80k-100k
106
$100k-125k
91
$125k +
84
No College
109
College
98
Adv. Degree
98

Understand Georgia-Pacific Consumer Behavior

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Georgia-Pacific Basket Affinity & Size

brand
basket affinity
Crayola 12.8x
Sunny Meadow 5.9x
Hefty 5.2x
Kleenex 5.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
351

Where is Georgia-Pacific Purchased?

channels
index
Club
194
Dollar
1
Drug
5
Food
2
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Sunbeam 1.4x
Armour 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
83
Credit
109
Debit
109
Food Stamps
55

When is Georgia-Pacific Purchased?

day of week
Sun
13.0%
Mon
15.2%
Tue
14.7%
Wed
14.4%
Thu
12.7%
Fri
15.1%
Sat
14.8%
time of day
Morning
17.5%
Noon
19.1%
Afternoon
34.5%
Evening
22.8%
Late
6.1%

Get More Georgia-Pacific Data

Contact us for the latest Georgia-Pacific consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Georgia-Pacific consumers switch to?

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Why do consumers stop buying Georgia-Pacific products?

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Which retailers do Georgia-Pacific shoppers prefer to shop at?

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What motivates consumers to try Georgia-Pacific products?

Research the Georgia-Pacific Target Market

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Who actually buys Georgia-Pacific? Do these consumers match the intended target market of Georgia-Pacific?

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What motivates the target market to purchase Georgia-Pacific?

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What other target market should Georgia-Pacific look at?

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Which other brands have a similar target market?

About Our Georgia-Pacific Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.