Gerber Consumer Insights

Who buys Gerber?

A Gerber consumer is generally very low income, Hispanic, and young adult age. Gerber consumers are more likely to purchase Gerber during larger pantry stocking trips. Brands such as Huggies, Mott's, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Gerber Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.58
% of Basket $ (median)
7.2%
Total Basket $ (median)
$49.89

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gerber Consumer Demographics

demographic
index
Female
101
Male
93
<24
148
25-34
181
35-44
88
45-54
39
55-64
46
65+
43
African American
100
Asian
121
Caucasian
95
Hispanic
121
demographic
index
Has Kids
121
No Kids
53
- $20k
125
$20k-40k
119
$40k-60k
109
$60k-80k
99
$80k-100k
91
$100k-125k
82
$125k +
73
No College
94
College
102
Adv. Degree
98

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Gerber Basket Affinity & Size

brand
basket affinity
Huggies 7.6x
Mott's 4.0x
Weight Watchers Smart Ones 3.6x
Chef Boyardee 3.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
372

Where is Gerber Purchased?

channels
index
Beauty
5
Club
21
Dollar
38
Drug
31
Food
86
Gas & Convenience
10
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Dannon Danimals 1.3x
Crayola 1.2x
General Mills Cheerios 1.2x

How Did They Pay?

method
index
Cash
72
Credit
81
Debit
98
Food Stamps
360

When is Gerber Purchased?

day of week
Sun
16.1%
Mon
13.3%
Tue
12.8%
Wed
12.4%
Thu
12.7%
Fri
15.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
33.1%
Evening
28.0%
Late
7.7%

About Our Gerber Consumer Insights

How do we know who buys Gerber? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gerber consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.