Gerber Consumer Insights

Who buys Gerber?

A Gerber consumer is generally very low income, Hispanic, and young adult age. Gerber consumers are more likely to purchase Gerber during larger pantry stocking trips. Brands such as Huggies, Mott's, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Gerber Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
7.2%
Total Basket $ (median)
$49.89

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gerber Consumer Demographics

demographic
index
Female
101
Male
93
<24
148
25-34
181
35-44
88
45-54
39
55-64
46
65+
43
African American
100
Asian
121
Caucasian
95
Hispanic
121
demographic
index
Has Kids
121
No Kids
53
- $20k
125
$20k-40k
119
$40k-60k
109
$60k-80k
99
$80k-100k
91
$100k-125k
82
$125k +
73
No College
94
College
102
Adv. Degree
98

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Gerber Basket Affinity & Size

brand
basket affinity
Huggies 7.6x
Mott's 4.0x
Weight Watchers Smart Ones 3.6x
Chef Boyardee 3.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
372

Where is Gerber Purchased?

channels
index
Beauty
5
Club
21
Dollar
38
Drug
31
Food
86
Gas & Convenience
10
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Dannon Danimals 1.3x
Crayola 1.2x
General Mills Cheerios 1.2x

How Did They Pay?

method
index
Cash
72
Credit
81
Debit
98
Food Stamps
360

When is Gerber Purchased?

day of week
Sun
16.1%
Mon
13.3%
Tue
12.8%
Wed
12.4%
Thu
12.7%
Fri
15.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
33.1%
Evening
28.0%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gerber consumers purchase?

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Why do Gerber consumers try new brands?

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Where do Gerber consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gerber Target Market

Arrow and target

Who actually buys Gerber? Do these consumers match the intended target market of Gerber?

Thought bubble

What motivates the target market to purchase Gerber?

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What other target market should Gerber look at?

venn diagram

Which other brands have a similar target market?

About Our Gerber Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.