Gerber 1st Foods Consumer Insights

Who buys Gerber 1st Foods? A Gerber 1st Foods consumer is generally median income, Hispanic, and young adult age. Gerber 1st Foods consumers are more likely to purchase Gerber 1st Foods during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Gerber 1st Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.20
% of Basket $ (median)
4.6%
Total Basket $ (median)
$47.52

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  • Recent demographic data

Gerber 1st Foods Consumer Demographics

demographic
index
Female
100
Male
98
<24
116
25-34
182
35-44
90
45-54
41
55-64
41
65+
41
African American
96
Asian
109
Caucasian
97
Hispanic
116
demographic
index
Has Kids
119
No Kids
58
- $20k
102
$20k-40k
103
$40k-60k
106
$60k-80k
107
$80k-100k
102
$100k-125k
99
$125k +
72
No College
94
College
102
Adv. Degree
96

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Gerber 1st Foods Basket Affinity & Size

brand
basket affinity
Gerber Graduates 26.7x
Huggies 6.6x
Sunny Meadow 4.4x
Dannon Danimals 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
390

Where is Gerber 1st Foods Purchased?

channels
index
Club
4
Dollar
5
Drug
46
Food
57
Gas & Convenience
5
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.7x
Huggies 2.1x
Dannon Danimals 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
87
Credit
84
Debit
107
Food Stamps
212

When is Gerber 1st Foods Purchased?

day of week
Sun
17.2%
Mon
13.7%
Tue
12.7%
Wed
12.9%
Thu
12.1%
Fri
15.2%
Sat
16.3%
time of day
Morning
13.3%
Noon
16.7%
Afternoon
33.1%
Evening
29.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gerber 1st Foods consumers purchase?

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Why do Gerber 1st Foods consumers try new brands?

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Where do Gerber 1st Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gerber 1st Foods Target Market

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Who actually buys Gerber 1st Foods? Do these consumers match the intended target market of Gerber 1st Foods?

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What motivates the target market to purchase Gerber 1st Foods?

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What other target market should Gerber 1st Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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