Gerber 1st Foods Consumer Insights

Who buys Gerber 1st Foods?

A Gerber 1st Foods consumer is generally median income, Hispanic, and young adult age. Gerber 1st Foods consumers are more likely to purchase Gerber 1st Foods during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Gerber 1st Foods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.20
% of Basket $ (median)
4.6%
Total Basket $ (median)
$47.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gerber 1st Foods Consumer Demographics

demographic
index
Female
100
Male
98
<24
116
25-34
182
35-44
90
45-54
41
55-64
41
65+
41
African American
96
Asian
109
Caucasian
97
Hispanic
116
demographic
index
Has Kids
119
No Kids
58
- $20k
102
$20k-40k
103
$40k-60k
106
$60k-80k
107
$80k-100k
102
$100k-125k
99
$125k +
72
No College
94
College
102
Adv. Degree
96

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Gerber 1st Foods Basket Affinity & Size

brand
basket affinity
Gerber Graduates 26.7x
Huggies 6.6x
Sunny Meadow 4.4x
Dannon Danimals 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
390

Where is Gerber 1st Foods Purchased?

channels
index
Club
4
Dollar
5
Drug
46
Food
57
Gas & Convenience
5
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.7x
Huggies 2.1x
Dannon Danimals 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
87
Credit
84
Debit
107
Food Stamps
212

When is Gerber 1st Foods Purchased?

day of week
Sun
17.2%
Mon
13.7%
Tue
12.7%
Wed
12.9%
Thu
12.1%
Fri
15.2%
Sat
16.3%
time of day
Morning
13.3%
Noon
16.7%
Afternoon
33.1%
Evening
29.0%
Late
7.9%

Get More Gerber 1st Foods Data

Contact us for the latest Gerber 1st Foods consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gerber 1st Foods consumers switch to?

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Why do consumers stop buying Gerber 1st Foods products?

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Which retailers do Gerber 1st Foods shoppers prefer to shop at?

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What motivates consumers to try Gerber 1st Foods products?

Research the Gerber 1st Foods Target Market

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Who actually buys Gerber 1st Foods? Do these consumers match the intended target market of Gerber 1st Foods?

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What motivates the target market to buy Gerber 1st Foods?

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What other target market should Gerber 1st Foods look at?

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Which other brands have a similar target market?

About Our Gerber 1st Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.