Gerber 2nd Foods Consumer Insights

Who buys Gerber 2nd Foods?

A Gerber 2nd Foods consumer is generally very low income, Hispanic, and young adult age. Gerber 2nd Foods consumers are more likely to purchase Gerber 2nd Foods during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

Gerber 2nd Foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.84
% of Basket $ (median)
6.8%
Total Basket $ (median)
$56.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gerber 2nd Foods Consumer Demographics

demographic
index
Female
100
Male
98
<24
145
25-34
185
35-44
88
45-54
35
55-64
47
65+
30
African American
78
Asian
124
Caucasian
94
Hispanic
127
demographic
index
Has Kids
122
No Kids
50
- $20k
130
$20k-40k
119
$40k-60k
109
$60k-80k
98
$80k-100k
88
$100k-125k
81
$125k +
72
No College
98
College
101
Adv. Degree
98

Understand Gerber 2nd Foods Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Gerber 2nd Foods Basket Affinity & Size

brand
basket affinity
Gerber Graduates 52.6x
Huggies 5.5x
Mott's 4.2x
Dannon Danimals 3.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
446

Where is Gerber 2nd Foods Purchased?

channels
index
Club
1
Dollar
19
Drug
41
Food
59
Gas & Convenience
4
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Huggies 2.0x
Dannon Danimals 1.4x
Mott's 1.3x

How Did They Pay?

method
index
Cash
75
Credit
72
Debit
95
Food Stamps
444

When is Gerber 2nd Foods Purchased?

day of week
Sun
15.5%
Mon
13.3%
Tue
13.4%
Wed
12.6%
Thu
12.4%
Fri
15.0%
Sat
17.8%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
32.9%
Evening
28.0%
Late
8.6%

About Our Gerber 2nd Foods Consumer Insights

How do we know who buys Gerber 2nd Foods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gerber 2nd Foods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.