Gerber 3rd Foods Consumer Insights

Who buys Gerber 3rd Foods? A Gerber 3rd Foods consumer is generally lower income, Hispanic, and young adult age. Gerber 3rd Foods consumers are more likely to purchase Gerber 3rd Foods during larger pantry stocking trips. Brands such as Gerber Graduates, Chef Boyardee, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Gerber 3rd Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.40
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.79

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Gerber 3rd Foods Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
190
35-44
84
45-54
43
55-64
36
65+
44
African American
107
Asian
113
Caucasian
93
Hispanic
146
demographic
index
Has Kids
126
No Kids
41
- $20k
106
$20k-40k
134
$40k-60k
102
$60k-80k
105
$80k-100k
99
$100k-125k
68
$125k +
69
No College
89
College
103
Adv. Degree
96

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Gerber 3rd Foods Basket Affinity & Size

brand
basket affinity
Gerber Graduates 70.4x
Chef Boyardee 6.2x
Huggies 5.5x
Sunny Meadow 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
504

Where is Gerber 3rd Foods Purchased?

channels
index
Club
6
Dollar
1
Drug
12
Food
57
Gas & Convenience
2
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Huggies 2.2x
Red Baron 1.5x
Chef Boyardee 1.5x

How Did They Pay?

method
index
Cash
77
Credit
74
Debit
114
Food Stamps
273

When is Gerber 3rd Foods Purchased?

day of week
Sun
17.7%
Mon
12.0%
Tue
12.5%
Wed
11.3%
Thu
12.4%
Fri
15.6%
Sat
18.5%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
32.8%
Evening
28.2%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gerber 3rd Foods consumers purchase?

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Why do Gerber 3rd Foods consumers try new brands?

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Where do Gerber 3rd Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Gerber 3rd Foods Target Market

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Who actually buys Gerber 3rd Foods? Do these consumers match the intended target market of Gerber 3rd Foods?

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What motivates the target market to purchase Gerber 3rd Foods?

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What other target market should Gerber 3rd Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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