Gerber 3rd Foods Consumer Insights

Who buys Gerber 3rd Foods?

A Gerber 3rd Foods consumer is generally lower income, Hispanic, and young adult age. Gerber 3rd Foods consumers are more likely to purchase Gerber 3rd Foods during larger pantry stocking trips. Brands such as Gerber Graduates, Chef Boyardee, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Gerber 3rd Foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.40
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.79

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gerber 3rd Foods Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
190
35-44
84
45-54
43
55-64
36
65+
44
African American
107
Asian
113
Caucasian
93
Hispanic
146
demographic
index
Has Kids
126
No Kids
41
- $20k
106
$20k-40k
134
$40k-60k
102
$60k-80k
105
$80k-100k
99
$100k-125k
68
$125k +
69
No College
89
College
103
Adv. Degree
96

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Gerber 3rd Foods Basket Affinity & Size

brand
basket affinity
Gerber Graduates 70.4x
Chef Boyardee 6.2x
Huggies 5.5x
Sunny Meadow 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
504

Where is Gerber 3rd Foods Purchased?

channels
index
Club
6
Dollar
1
Drug
12
Food
57
Gas & Convenience
2
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Huggies 2.2x
Red Baron 1.5x
Chef Boyardee 1.5x

How Did They Pay?

method
index
Cash
77
Credit
74
Debit
114
Food Stamps
273

When is Gerber 3rd Foods Purchased?

day of week
Sun
17.7%
Mon
12.0%
Tue
12.5%
Wed
11.3%
Thu
12.4%
Fri
15.6%
Sat
18.5%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
32.8%
Evening
28.2%
Late
8.1%

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Find Answers to Questions

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Which brands do Gerber 3rd Foods consumers switch to?

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Why do consumers stop buying Gerber 3rd Foods products?

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What motivates consumers to try Gerber 3rd Foods products?

Research the Gerber 3rd Foods Target Market

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Who actually buys Gerber 3rd Foods? Do these consumers match the intended target market of Gerber 3rd Foods?

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What motivates the target market to buy Gerber 3rd Foods?

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What other target market should Gerber 3rd Foods look at?

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Which other brands have a similar target market?

About Our Gerber 3rd Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.