Gerber Graduates Consumer Insights

Who buys Gerber Graduates?

A Gerber Graduates consumer is generally slightly lower income, Asian, and young adult age. Gerber Graduates consumers are more likely to purchase Gerber Graduates during larger pantry stocking trips. Brands such as Huggies, Mott's, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Gerber Graduates Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$59.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gerber Graduates Consumer Demographics

demographic
index
Female
101
Male
93
<24
128
25-34
188
35-44
91
45-54
29
55-64
39
65+
47
African American
74
Asian
118
Caucasian
99
Hispanic
105
demographic
index
Has Kids
127
No Kids
39
- $20k
108
$20k-40k
98
$40k-60k
109
$60k-80k
108
$80k-100k
100
$100k-125k
93
$125k +
78
No College
86
College
103
Adv. Degree
104

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Gerber Graduates Basket Affinity & Size

brand
basket affinity
Huggies 6.8x
Mott's 4.7x
Chef Boyardee 4.5x
Weight Watchers Smart Ones 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
424

Where is Gerber Graduates Purchased?

channels
index
Club
40
Dollar
66
Drug
25
Food
61
Gas & Convenience
1
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.9x
Dannon Danimals 1.4x
Crayola 1.3x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
72
Credit
88
Debit
106
Food Stamps
232

When is Gerber Graduates Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
17.3%
time of day
Morning
14.5%
Noon
17.9%
Afternoon
33.4%
Evening
27.2%
Late
7.0%

Get More Gerber Graduates Data

Contact us for the latest Gerber Graduates consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gerber Graduates consumers switch to?

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Why do consumers stop buying Gerber Graduates products?

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What motivates consumers to try Gerber Graduates products?

Research the Gerber Graduates Target Market

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Who actually buys Gerber Graduates? Do these consumers match the intended target market of Gerber Graduates?

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What other target market should Gerber Graduates look at?

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About Our Gerber Graduates Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.