Gerber Graduates Consumer Insights

Who buys Gerber Graduates? Gerber Graduates consumers are generally slightly lower income, Asian, and young adult age. Gerber Graduates consumers are more likely to purchase Gerber Graduates during larger pantry stocking trips. Brands such as Huggies, Mott's, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Gerber Graduates Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$59.01

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Gerber Graduates Consumer Demographics

demographic
index
Female
101
Male
93
<24
128
25-34
188
35-44
91
45-54
29
55-64
39
65+
47
African American
74
Asian
118
Caucasian
99
Hispanic
105
demographic
index
Has Kids
127
No Kids
39
- $20k
108
$20k-40k
98
$40k-60k
109
$60k-80k
108
$80k-100k
100
$100k-125k
93
$125k +
78
No College
86
College
103
Adv. Degree
104

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Gerber Graduates Basket Affinity & Size

brand
basket affinity
Huggies 6.8x
Mott's 4.7x
Chef Boyardee 4.5x
Weight Watchers Smart Ones 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
424

Where is Gerber Graduates Purchased?

channels
index
Club
40
Dollar
66
Drug
25
Food
61
Gas & Convenience
1
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.9x
Dannon Danimals 1.4x
Crayola 1.3x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
72
Credit
88
Debit
106
Food Stamps
232

When is Gerber Graduates Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
17.3%
time of day
Morning
14.5%
Noon
17.9%
Afternoon
33.4%
Evening
27.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gerber Graduates consumers purchase?

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Why do Gerber Graduates consumers try new brands?

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Where do Gerber Graduates consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Gerber Graduates Target Market

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Who actually buys Gerber Graduates? Do these consumers match the intended target market of Gerber Graduates?

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What motivates the target market to purchase Gerber Graduates?

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What other target market should Gerber Graduates look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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