Germ-X Consumer Insights

Who buys Germ-X?

A Germ-X consumer is generally median income, African American, and lower middle age. Germ-X consumers are more likely to purchase Germ-X during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Germ-X Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Germ-X Consumer Demographics

demographic
index
Female
99
Male
109
<24
105
25-34
93
35-44
113
45-54
94
55-64
81
65+
68
African American
161
Asian
89
Caucasian
97
Hispanic
107
demographic
index
Has Kids
109
No Kids
80
- $20k
91
$20k-40k
98
$40k-60k
102
$60k-80k
106
$80k-100k
97
$100k-125k
106
$125k +
94
No College
104
College
100
Adv. Degree
94

Understand Germ-X Consumer Behavior

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Germ-X Basket Affinity & Size

brand
basket affinity
Crayola 22.5x
Kleenex 11.9x
Lysol 7.0x
Puffs 6.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
415

Where is Germ-X Purchased?

channels
index
Club
26
Dollar
58
Drug
4
Food
3
Gas & Convenience
3
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
84
Credit
110
Debit
107
Food Stamps
49

When is Germ-X Purchased?

day of week
Sun
15.9%
Mon
13.8%
Tue
13.6%
Wed
13.8%
Thu
12.5%
Fri
14.6%
Sat
15.8%
time of day
Morning
18.1%
Noon
18.9%
Afternoon
32.2%
Evening
22.8%
Late
8.0%

About Our Germ-X Consumer Insights

How do we know who buys Germ-X? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Germ-X consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.