Germ-X Consumer Insights

Who buys Germ-X? A Germ-X consumer is generally median income, African American, and lower middle age. Germ-X consumers are more likely to purchase Germ-X during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Germ-X Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Germ-X Consumer Demographics

demographic
index
Female
99
Male
109
<24
105
25-34
93
35-44
113
45-54
94
55-64
81
65+
68
African American
161
Asian
89
Caucasian
97
Hispanic
107
demographic
index
Has Kids
109
No Kids
80
- $20k
91
$20k-40k
98
$40k-60k
102
$60k-80k
106
$80k-100k
97
$100k-125k
106
$125k +
94
No College
104
College
100
Adv. Degree
94

Understand Germ-X Consumer Behavior

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Germ-X Basket Affinity & Size

brand
basket affinity
Crayola 22.5x
Kleenex 11.9x
Lysol 7.0x
Puffs 6.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
415

Where is Germ-X Purchased?

channels
index
Club
26
Dollar
58
Drug
4
Food
3
Gas & Convenience
3
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Sunny Meadow 1.5x
Hawaiian Punch 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
84
Credit
110
Debit
107
Food Stamps
49

When is Germ-X Purchased?

day of week
Sun
15.9%
Mon
13.8%
Tue
13.6%
Wed
13.8%
Thu
12.5%
Fri
14.6%
Sat
15.8%
time of day
Morning
18.1%
Noon
18.9%
Afternoon
32.2%
Evening
22.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Germ-X consumers purchase?

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Why do Germ-X consumers try new brands?

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Where do Germ-X consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Germ-X Target Market

Arrow and target

Who actually buys Germ-X? Do these consumers match the intended target market of Germ-X?

Thought bubble

What motivates the target market to purchase Germ-X?

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What other target market should Germ-X look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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