Gevalia Consumer Insights

Who buys Gevalia?

A Gevalia consumer is generally median income, Caucasian, and senior age. Gevalia consumers are more likely to purchase Gevalia during larger pantry stocking trips. Brands such as Archer Farms, Starbucks, and Coffee-mate also tend to be purchased in the same trip. See sample consumer insights data below.

Gevalia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
13.7%
Total Basket $ (median)
$51.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gevalia Consumer Demographics

demographic
index
Female
100
Male
99
<24
79
25-34
93
35-44
100
45-54
97
55-64
125
65+
146
African American
59
Asian
94
Caucasian
106
Hispanic
81
demographic
index
Has Kids
93
No Kids
116
- $20k
84
$20k-40k
90
$40k-60k
97
$60k-80k
112
$80k-100k
111
$100k-125k
107
$125k +
92
No College
94
College
100
Adv. Degree
108

Understand Gevalia Consumer Behavior

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Gevalia Basket Affinity & Size

brand
basket affinity
Archer Farms 5.4x
Starbucks 5.2x
Coffee-mate 4.4x
International Delight 4.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
376

Where is Gevalia Purchased?

channels
index
Beauty
1
Club
1
Dollar
18
Drug
118
Food
144
Gas & Convenience
4
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks 1.5x
International Delight 1.4x
Horizon Organic 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
84
Credit
98
Debit
106
Food Stamps
101

When is Gevalia Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
12.9%
Wed
13.0%
Thu
11.9%
Fri
15.1%
Sat
17.2%
time of day
Morning
15.9%
Noon
16.7%
Afternoon
34.7%
Evening
26.4%
Late
6.2%

Get More Gevalia Data

Contact us for the latest Gevalia consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gevalia consumers switch to?

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Why do consumers stop buying Gevalia products?

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Which retailers do Gevalia shoppers prefer to shop at?

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What motivates consumers to try Gevalia products?

Research the Gevalia Target Market

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Who actually buys Gevalia? Do these consumers match the intended target market of Gevalia?

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What motivates the target market to buy Gevalia?

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What other target market should Gevalia look at?

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Which other brands have a similar target market?

About Our Gevalia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.