Gevalia Consumer Insights

Who buys Gevalia? A Gevalia consumer is generally median income, Caucasian, and senior age. Gevalia consumers are more likely to purchase Gevalia during larger pantry stocking trips. Brands such as Archer Farms, Starbucks, and Coffee-mate also tend to be purchased in the same trip. Sample consumer insights data below.

Gevalia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
13.7%
Total Basket $ (median)
$51.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gevalia Consumer Demographics

demographic
index
Female
100
Male
99
<24
79
25-34
93
35-44
100
45-54
97
55-64
125
65+
146
African American
59
Asian
94
Caucasian
106
Hispanic
81
demographic
index
Has Kids
93
No Kids
116
- $20k
84
$20k-40k
90
$40k-60k
97
$60k-80k
112
$80k-100k
111
$100k-125k
107
$125k +
92
No College
94
College
100
Adv. Degree
108

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Gevalia Basket Affinity & Size

brand
basket affinity
Archer Farms 5.4x
Starbucks 5.2x
Coffee-mate 4.4x
International Delight 4.3x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
376

Where is Gevalia Purchased?

channels
index
Beauty
1
Club
1
Dollar
18
Drug
118
Food
144
Gas & Convenience
4
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks 1.5x
International Delight 1.4x
Horizon Organic 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
84
Credit
98
Debit
106
Food Stamps
101

When is Gevalia Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
12.9%
Wed
13.0%
Thu
11.9%
Fri
15.1%
Sat
17.2%
time of day
Morning
15.9%
Noon
16.7%
Afternoon
34.7%
Evening
26.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gevalia consumers purchase?

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Why do Gevalia consumers try new brands?

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Where do Gevalia consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gevalia Target Market

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Who actually buys Gevalia? Do these consumers match the intended target market of Gevalia?

Thought bubble

What motivates the target market to purchase Gevalia?

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What other target market should Gevalia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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