Ghirardelli Consumer Insights

Who buys Ghirardelli? Ghirardelli consumers are generally very high income, Asian, and senior age. Ghirardelli consumers are more likely to purchase Ghirardelli during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Ghirardelli Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.56
% of Basket $ (median)
6.9%
Total Basket $ (median)
$51.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ghirardelli Consumer Demographics

demographic
index
Female
99
Male
109
<24
108
25-34
85
35-44
98
45-54
114
55-64
112
65+
131
African American
54
Asian
118
Caucasian
104
Hispanic
71
demographic
index
Has Kids
95
No Kids
110
- $20k
82
$20k-40k
78
$40k-60k
85
$60k-80k
100
$80k-100k
106
$100k-125k
112
$125k +
147
No College
69
College
100
Adv. Degree
135

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Ghirardelli Basket Affinity & Size

brand
basket affinity
Lindt 14.8x
Archer Farms 5.0x
Hershey's Kisses 4.5x
Duncan Hines 4.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
344

Where is Ghirardelli Purchased?

channels
index
Beauty
1
Club
143
Dollar
11
Drug
176
Food
84
Gas & Convenience
2
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.3x
Lindt 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
94
Food Stamps
66

When is Ghirardelli Purchased?

day of week
Sun
14.6%
Mon
13.1%
Tue
13.2%
Wed
13.3%
Thu
13.5%
Fri
15.2%
Sat
17.1%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
35.6%
Evening
26.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ghirardelli consumers purchase?

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Why do Ghirardelli consumers try new brands?

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Where do Ghirardelli consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ghirardelli Target Market

Arrow and target

Who actually buys Ghirardelli? Do these consumers match the intended target market of Ghirardelli?

Thought bubble

What motivates the target market to purchase Ghirardelli?

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What other target market should Ghirardelli look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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