Ghirardelli Consumer Insights

Who buys Ghirardelli?

A Ghirardelli consumer is generally very high income, Asian, and senior age. Ghirardelli consumers are more likely to purchase Ghirardelli during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Ghirardelli Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.56
% of Basket $ (median)
6.9%
Total Basket $ (median)
$51.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ghirardelli Consumer Demographics

demographic
index
Female
99
Male
109
<24
108
25-34
85
35-44
98
45-54
114
55-64
112
65+
131
African American
54
Asian
118
Caucasian
104
Hispanic
71
demographic
index
Has Kids
95
No Kids
110
- $20k
82
$20k-40k
78
$40k-60k
85
$60k-80k
100
$80k-100k
106
$100k-125k
112
$125k +
147
No College
69
College
100
Adv. Degree
135

Understand Ghirardelli Consumer Behavior

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Ghirardelli Basket Affinity & Size

brand
basket affinity
Lindt 14.8x
Archer Farms 5.0x
Hershey's Kisses 4.5x
Duncan Hines 4.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
344

Where is Ghirardelli Purchased?

channels
index
Beauty
1
Club
143
Dollar
11
Drug
176
Food
84
Gas & Convenience
2
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.3x
Lindt 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
94
Food Stamps
66

When is Ghirardelli Purchased?

day of week
Sun
14.6%
Mon
13.1%
Tue
13.2%
Wed
13.3%
Thu
13.5%
Fri
15.2%
Sat
17.1%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
35.6%
Evening
26.1%
Late
5.9%

Get More Ghirardelli Data

Contact us for the latest Ghirardelli consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ghirardelli consumers switch to?

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Why do consumers stop buying Ghirardelli products?

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Which retailers do Ghirardelli shoppers prefer to shop at?

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What motivates consumers to try Ghirardelli products?

Research the Ghirardelli Target Market

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Who actually buys Ghirardelli? Do these consumers match the intended target market of Ghirardelli?

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What motivates the target market to purchase Ghirardelli?

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What other target market should Ghirardelli look at?

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Which other brands have a similar target market?

About Our Ghirardelli Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.