Ghirardelli Minis Consumer Insights

Who buys Ghirardelli Minis?

A Ghirardelli Minis consumer is generally very high income, Caucasian, and senior age. Ghirardelli Minis consumers are more likely to purchase Ghirardelli Minis during larger pantry stocking trips. Brands such as Lindt, Archer Farms, and Dasani also tend to be purchased in the same trip. See sample consumer insights data below.

Ghirardelli Minis Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.69
% of Basket $ (median)
7.4%
Total Basket $ (median)
$50.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ghirardelli Minis Consumer Demographics

demographic
index
Female
103
Male
74
<24
84
25-34
93
35-44
106
45-54
106
55-64
78
65+
117
African American
51
Asian
100
Caucasian
107
Hispanic
66
demographic
index
Has Kids
93
No Kids
115
- $20k
76
$20k-40k
95
$40k-60k
82
$60k-80k
106
$80k-100k
105
$100k-125k
114
$125k +
124
No College
71
College
100
Adv. Degree
134

Understand Ghirardelli Minis Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ghirardelli Minis Basket Affinity & Size

brand
basket affinity
Lindt 13.4x
Archer Farms 9.9x
Dasani 5.1x
M&M's 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
346

Where is Ghirardelli Minis Purchased?

channels
index
Beauty
18
Drug
222
Food
37
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Lean Cuisine 1.6x
Lindt 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
86
Credit
107
Debit
102
Food Stamps
73

When is Ghirardelli Minis Purchased?

day of week
Sun
12.9%
Mon
13.7%
Tue
13.6%
Wed
12.0%
Thu
14.5%
Fri
15.1%
Sat
18.2%
time of day
Morning
18.1%
Noon
16.2%
Afternoon
33.2%
Evening
25.8%
Late
6.6%

Get More Ghirardelli Minis Data

Contact us for the latest Ghirardelli Minis consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Ghirardelli Minis consumers switch to?

Stop sign

Why do consumers stop buying Ghirardelli Minis products?

Store front

Which retailers do Ghirardelli Minis shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ghirardelli Minis products?

Research the Ghirardelli Minis Target Market

Arrow and target

Who actually buys Ghirardelli Minis? Do these consumers match the intended target market of Ghirardelli Minis?

Thought bubble

What motivates the target market to buy Ghirardelli Minis?

Magnifying glass

What other target market should Ghirardelli Minis look at?

Venn diagram

Which other brands have a similar target market?

About Our Ghirardelli Minis Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.