Ghirardelli Peppermint Bark Consumer Insights

Who buys Ghirardelli Peppermint Bark? Ghirardelli Peppermint Bark consumers are generally higher income, Asian, and upper middle age. Ghirardelli Peppermint Bark consumers are more likely to purchase Ghirardelli Peppermint Bark during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Ghirardelli Peppermint Bark Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.3%
Total Basket $ (median)
$48.16

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  • Recent demographic data

Ghirardelli Peppermint Bark Consumer Demographics

demographic
index
Female
102
Male
83
<24
113
25-34
73
35-44
100
45-54
131
55-64
106
65+
110
African American
77
Asian
114
Caucasian
107
Hispanic
54
demographic
index
Has Kids
100
No Kids
100
- $20k
65
$20k-40k
78
$40k-60k
84
$60k-80k
97
$80k-100k
104
$100k-125k
147
$125k +
132
No College
67
College
101
Adv. Degree
134

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Ghirardelli Peppermint Bark Basket Affinity & Size

brand
basket affinity
Lindt 50.4x
Hershey's Kisses 27.6x
Archer Farms 18.0x
Skittles 10.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
275

Where is Ghirardelli Peppermint Bark Purchased?

channels
index
Club
27
Dollar
102
Drug
265
Food
18
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.6x
Cadbury 1.5x
Archer Farms 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
91
Credit
115
Debit
97
Food Stamps
41

When is Ghirardelli Peppermint Bark Purchased?

day of week
Sun
15.7%
Mon
14.6%
Tue
13.2%
Wed
14.7%
Thu
11.2%
Fri
15.3%
Sat
15.3%
time of day
Morning
16.9%
Noon
16.2%
Afternoon
37.5%
Evening
23.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ghirardelli Peppermint Bark consumers purchase?

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Why do Ghirardelli Peppermint Bark consumers try new brands?

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Where do Ghirardelli Peppermint Bark consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ghirardelli Peppermint Bark Target Market

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Who actually buys Ghirardelli Peppermint Bark? Do these consumers match the intended target market of Ghirardelli Peppermint Bark?

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What motivates the target market to purchase Ghirardelli Peppermint Bark?

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What other target market should Ghirardelli Peppermint Bark look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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