Ghirardelli Peppermint Bark Consumer Insights

Who buys Ghirardelli Peppermint Bark?

A Ghirardelli Peppermint Bark consumer is generally higher income, Asian, and upper middle age. Ghirardelli Peppermint Bark consumers are more likely to purchase Ghirardelli Peppermint Bark during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Ghirardelli Peppermint Bark Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.3%
Total Basket $ (median)
$48.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ghirardelli Peppermint Bark Consumer Demographics

demographic
index
Female
102
Male
83
<24
113
25-34
73
35-44
100
45-54
131
55-64
106
65+
110
African American
77
Asian
114
Caucasian
107
Hispanic
54
demographic
index
Has Kids
100
No Kids
100
- $20k
65
$20k-40k
78
$40k-60k
84
$60k-80k
97
$80k-100k
104
$100k-125k
147
$125k +
132
No College
67
College
101
Adv. Degree
134

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Ghirardelli Peppermint Bark Basket Affinity & Size

brand
basket affinity
Lindt 50.4x
Hershey's Kisses 27.6x
Archer Farms 18.0x
Skittles 10.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
275

Where is Ghirardelli Peppermint Bark Purchased?

channels
index
Club
27
Dollar
102
Drug
265
Food
18
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.6x
Cadbury 1.5x
Archer Farms 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
91
Credit
115
Debit
97
Food Stamps
41

When is Ghirardelli Peppermint Bark Purchased?

day of week
Sun
15.7%
Mon
14.6%
Tue
13.2%
Wed
14.7%
Thu
11.2%
Fri
15.3%
Sat
15.3%
time of day
Morning
16.9%
Noon
16.2%
Afternoon
37.5%
Evening
23.1%
Late
6.3%

About Our Ghirardelli Peppermint Bark Consumer Insights

How do we know who buys Ghirardelli Peppermint Bark? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ghirardelli Peppermint Bark consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.