GI Joe (Hasbro) Consumer Insights

Who buys GI Joe (Hasbro)? A GI Joe (Hasbro) consumer is generally very low income, Caucasian, and adolescent age. GI Joe (Hasbro) consumers are more likely to purchase GI Joe (Hasbro) during larger pantry stocking trips. Brands such as Libby's, Sunbeam, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

GI Joe (Hasbro) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.64
% of Basket $ (median)
2.3%
Total Basket $ (median)
$72.71

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

GI Joe (Hasbro) Consumer Demographics

demographic
index
Female
95
Male
151
<24
125
25-34
109
35-44
102
45-54
92
55-64
77
65+
84
African American
81
Asian
57
Caucasian
111
Hispanic
42
demographic
index
Has Kids
101
No Kids
99
- $20k
143
$20k-40k
91
$40k-60k
118
$60k-80k
96
$80k-100k
103
$100k-125k
73
$125k +
84
No College
154
College
90
Adv. Degree
86

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GI Joe (Hasbro) Basket Affinity & Size

brand
basket affinity
Libby's 7.2x
Sunbeam 6.8x
Ro-Tel 5.8x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
500

Where is GI Joe (Hasbro) Purchased?

channels
index
Dollar
348
Drug
27
Food
3
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.8x
Armour 1.7x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
109
Food Stamps
130

When is GI Joe (Hasbro) Purchased?

day of week
Sun
15.2%
Mon
14.5%
Tue
11.0%
Wed
11.9%
Thu
11.8%
Fri
17.3%
Sat
18.2%
time of day
Morning
16.3%
Noon
20.9%
Afternoon
31.4%
Evening
25.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do GI Joe (Hasbro) consumers purchase?

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Why do GI Joe (Hasbro) consumers try new brands?

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Where do GI Joe (Hasbro) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the GI Joe (Hasbro) Target Market

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Who actually buys GI Joe (Hasbro)? Do these consumers match the intended target market of GI Joe (Hasbro)?

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What motivates the target market to purchase GI Joe (Hasbro)?

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What other target market should GI Joe (Hasbro) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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