GI Joe (Hasbro) Consumer Insights

Who buys GI Joe (Hasbro)?

A GI Joe (Hasbro) consumer is generally very low income, Caucasian, and adolescent age. GI Joe (Hasbro) consumers are more likely to purchase GI Joe (Hasbro) during larger pantry stocking trips. Brands such as Libby's, Sunbeam, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

GI Joe (Hasbro) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.64
% of Basket $ (median)
2.3%
Total Basket $ (median)
$72.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GI Joe (Hasbro) Consumer Demographics

demographic
index
Female
95
Male
151
<24
125
25-34
109
35-44
102
45-54
92
55-64
77
65+
84
African American
81
Asian
57
Caucasian
111
Hispanic
42
demographic
index
Has Kids
101
No Kids
99
- $20k
143
$20k-40k
91
$40k-60k
118
$60k-80k
96
$80k-100k
103
$100k-125k
73
$125k +
84
No College
154
College
90
Adv. Degree
86

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GI Joe (Hasbro) Basket Affinity & Size

brand
basket affinity
Libby's 7.2x
Sunbeam 6.8x
Ro-Tel 5.8x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
500

Where is GI Joe (Hasbro) Purchased?

channels
index
Dollar
348
Drug
27
Food
3
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.8x
Armour 1.7x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
109
Food Stamps
130

When is GI Joe (Hasbro) Purchased?

day of week
Sun
15.2%
Mon
14.5%
Tue
11.0%
Wed
11.9%
Thu
11.8%
Fri
17.3%
Sat
18.2%
time of day
Morning
16.3%
Noon
20.9%
Afternoon
31.4%
Evening
25.0%
Late
6.4%

Get More GI Joe (Hasbro) Data

Contact us for the latest GI Joe (Hasbro) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do GI Joe (Hasbro) consumers switch to?

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Why do consumers stop buying GI Joe (Hasbro) products?

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Which retailers do GI Joe (Hasbro) shoppers prefer to shop at?

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What motivates consumers to try GI Joe (Hasbro) products?

Research the GI Joe (Hasbro) Target Market

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Who actually buys GI Joe (Hasbro)? Do these consumers match the intended target market of GI Joe (Hasbro)?

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What motivates the target market to purchase GI Joe (Hasbro)?

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What other target market should GI Joe (Hasbro) look at?

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Which other brands have a similar target market?

About Our GI Joe (Hasbro) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.