GI Joe (Hasbro) Consumer Insights

Who buys GI Joe (Hasbro)?

A GI Joe (Hasbro) consumer is generally very low income, Caucasian, and adolescent age. GI Joe (Hasbro) consumers are more likely to purchase GI Joe (Hasbro) during larger pantry stocking trips. Brands such as Libby's, Sunbeam, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

GI Joe (Hasbro) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.64
% of Basket $ (median)
2.3%
Total Basket $ (median)
$72.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

GI Joe (Hasbro) Consumer Demographics

demographic
index
Female
95
Male
151
<24
125
25-34
109
35-44
102
45-54
92
55-64
77
65+
84
African American
81
Asian
57
Caucasian
111
Hispanic
42
demographic
index
Has Kids
101
No Kids
99
- $20k
143
$20k-40k
91
$40k-60k
118
$60k-80k
96
$80k-100k
103
$100k-125k
73
$125k +
84
No College
154
College
90
Adv. Degree
86

Understand GI Joe (Hasbro) Consumer Behavior

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GI Joe (Hasbro) Basket Affinity & Size

brand
basket affinity
Libby's 7.2x
Sunbeam 6.8x
Ro-Tel 5.8x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
500

Where is GI Joe (Hasbro) Purchased?

channels
index
Dollar
348
Drug
27
Food
3
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.8x
Armour 1.7x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
109
Food Stamps
130

When is GI Joe (Hasbro) Purchased?

day of week
Sun
15.2%
Mon
14.5%
Tue
11.0%
Wed
11.9%
Thu
11.8%
Fri
17.3%
Sat
18.2%
time of day
Morning
16.3%
Noon
20.9%
Afternoon
31.4%
Evening
25.0%
Late
6.4%

About Our GI Joe (Hasbro) Consumer Insights

How do we know who buys GI Joe (Hasbro)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the GI Joe (Hasbro) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.