Gia Russa Consumer Insights

Who buys Gia Russa?

A Gia Russa consumer is generally very high income, Caucasian, and senior age. Gia Russa consumers are more likely to purchase Gia Russa during larger pantry stocking trips. Brands such as YoCrunch, Bertolli, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Gia Russa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.9%
Total Basket $ (median)
$57.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gia Russa Consumer Demographics

demographic
index
Female
100
Male
101
<24
98
25-34
91
35-44
89
45-54
118
55-64
110
65+
182
African American
26
Asian
44
Caucasian
112
Hispanic
91
demographic
index
Has Kids
92
No Kids
117
- $20k
67
$20k-40k
94
$40k-60k
103
$60k-80k
106
$80k-100k
101
$100k-125k
106
$125k +
108
No College
86
College
101
Adv. Degree
109

Understand Gia Russa Consumer Behavior

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Gia Russa Basket Affinity & Size

brand
basket affinity
YoCrunch 7.8x
Bertolli 7.7x
Boars Head 6.7x
Cool Whip 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
447

Where is Gia Russa Purchased?

channels
index
Drug
213
Food
196
Gas & Convenience
19
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.7x
Nabisco Triscuit 1.6x
General Mills Fiber One 1.6x
Goya 1.6x

How Did They Pay?

method
index
Cash
100
Credit
112
Debit
90
Food Stamps
105

When is Gia Russa Purchased?

day of week
Sun
21.6%
Mon
13.8%
Tue
11.9%
Wed
11.3%
Thu
11.0%
Fri
13.5%
Sat
16.9%
time of day
Morning
13.0%
Noon
18.9%
Afternoon
37.6%
Evening
26.8%
Late
3.8%

Get More Gia Russa Data

Better understand Gia Russa consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Gia Russa consumers switch to?

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Why do consumers stop buying Gia Russa products?

Store front

Which retailers do Gia Russa shoppers prefer to shop at?

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What motivates consumers to try Gia Russa products?

Research the Gia Russa Target Market

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Who actually buys Gia Russa? Do these consumers match the intended target market of Gia Russa?

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What motivates the target market to buy Gia Russa?

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What other target market should Gia Russa look at?

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Which other brands have a similar target market?

About Our Gia Russa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.