Gia Russa Consumer Insights

Who buys Gia Russa?

A Gia Russa consumer is generally very high income, Caucasian, and senior age. Gia Russa consumers are more likely to purchase Gia Russa during larger pantry stocking trips. Brands such as YoCrunch, Bertolli, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Gia Russa Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.9%
Total Basket $ (median)
$57.42

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gia Russa Consumer Demographics

demographic
index
Female
100
Male
101
<24
98
25-34
91
35-44
89
45-54
118
55-64
110
65+
182
African American
26
Asian
44
Caucasian
112
Hispanic
91
demographic
index
Has Kids
92
No Kids
117
- $20k
67
$20k-40k
94
$40k-60k
103
$60k-80k
106
$80k-100k
101
$100k-125k
106
$125k +
108
No College
86
College
101
Adv. Degree
109

Understand Gia Russa Consumer Behavior

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Gia Russa Basket Affinity & Size

brand
basket affinity
YoCrunch 7.8x
Bertolli 7.7x
Boars Head 6.7x
Cool Whip 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
447

Where is Gia Russa Purchased?

channels
index
Drug
213
Food
196
Gas & Convenience
19
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.7x
Nabisco Triscuit 1.6x
General Mills Fiber One 1.6x
Goya 1.6x

How Did They Pay?

method
index
Cash
100
Credit
112
Debit
90
Food Stamps
105

When is Gia Russa Purchased?

day of week
Sun
21.6%
Mon
13.8%
Tue
11.9%
Wed
11.3%
Thu
11.0%
Fri
13.5%
Sat
16.9%
time of day
Morning
13.0%
Noon
18.9%
Afternoon
37.6%
Evening
26.8%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gia Russa consumers purchase?

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Why do Gia Russa consumers try new brands?

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Where do Gia Russa consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gia Russa Target Market

Arrow and target

Who actually buys Gia Russa? Do these consumers match the intended target market of Gia Russa?

Thought bubble

What motivates the target market to purchase Gia Russa?

magnifying glass

What other target market should Gia Russa look at?

venn diagram

Which other brands have a similar target market?

About Our Gia Russa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.