Gibbles Consumer Insights

Who buys Gibbles?

A Gibbles consumer is generally very high income, African American, and upper middle age. Gibbles consumers are more likely to purchase Gibbles during larger pantry stocking trips. Brands such as Utz, Sunny Meadow, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Gibbles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$76.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gibbles Consumer Demographics

demographic
index
Female
100
Male
101
<24
51
25-34
75
35-44
107
45-54
127
55-64
103
65+
83
African American
133
Asian
24
Caucasian
110
Hispanic
70
demographic
index
Has Kids
107
No Kids
85
- $20k
69
$20k-40k
65
$40k-60k
98
$60k-80k
91
$80k-100k
108
$100k-125k
127
$125k +
150
No College
132
College
91
Adv. Degree
106

Understand Gibbles Consumer Behavior

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Gibbles Basket Affinity & Size

brand
basket affinity
Utz 7.6x
Sunny Meadow 6.4x
Perdue 4.8x
Nestle Pure Life 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
459

Where is Gibbles Purchased?

channels
index
Drug
6
Food
113
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.6x
Utz 2.5x
Sunny Meadow 2.0x
Entenmann's 2.0x

How Did They Pay?

method
index
Cash
130
Credit
106
Debit
84
Food Stamps
78

When is Gibbles Purchased?

day of week
Sun
23.8%
Mon
13.0%
Tue
10.2%
Wed
9.7%
Thu
10.5%
Fri
13.6%
Sat
19.2%
time of day
Morning
12.9%
Noon
18.3%
Afternoon
38.3%
Evening
26.0%
Late
4.5%

Get More Gibbles Data

Contact us for the latest Gibbles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Gibbles consumers switch to?

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Why do consumers stop buying Gibbles products?

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Which retailers do Gibbles shoppers prefer to shop at?

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What motivates consumers to try Gibbles products?

Research the Gibbles Target Market

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Who actually buys Gibbles? Do these consumers match the intended target market of Gibbles?

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What motivates the target market to buy Gibbles?

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What other target market should Gibbles look at?

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Which other brands have a similar target market?

About Our Gibbles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.