Gillette Consumer Insights

Who buys Gillette?

A Gillette consumer is generally very high income, Hispanic, and adolescent age. Gillette consumers are more likely to purchase Gillette during larger pantry stocking trips. Brands such as Secret, Olay, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.91
% of Basket $ (median)
10.2%
Total Basket $ (median)
$57.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Consumer Demographics

demographic
index
Female
100
Male
98
<24
118
25-34
115
35-44
99
45-54
91
55-64
83
65+
69
African American
70
Asian
105
Caucasian
98
Hispanic
123
demographic
index
Has Kids
97
No Kids
107
- $20k
102
$20k-40k
97
$40k-60k
95
$60k-80k
98
$80k-100k
100
$100k-125k
99
$125k +
113
No College
97
College
101
Adv. Degree
101

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Gillette Basket Affinity & Size

brand
basket affinity
Secret 9.8x
Olay 6.7x
Listerine 6.5x
Cascade 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
331

Where is Gillette Purchased?

channels
index
Beauty
57
Club
99
Dollar
72
Drug
313
Food
43
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.3x
International Delight 1.2x
Nabisco Triscuit 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
99
Credit
98
Debit
108
Food Stamps
35

When is Gillette Purchased?

day of week
Sun
18.2%
Mon
12.9%
Tue
11.9%
Wed
11.8%
Thu
11.9%
Fri
14.7%
Sat
18.6%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
34.5%
Evening
27.1%
Late
7.3%

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Find Answers to Questions

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Which brands do Gillette consumers switch to?

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Why do consumers stop buying Gillette products?

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Which retailers do Gillette shoppers prefer to shop at?

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What motivates consumers to try Gillette products?

Research the Gillette Target Market

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Who actually buys Gillette? Do these consumers match the intended target market of Gillette?

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What motivates the target market to buy Gillette?

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What other target market should Gillette look at?

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Which other brands have a similar target market?

About Our Gillette Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.