Gillette Daisy Consumer Insights

Who buys Gillette Daisy?

A Gillette Daisy consumer is generally median income, Hispanic, and adolescent age. Gillette Daisy consumers are more likely to purchase Gillette Daisy during larger pantry stocking trips. Brands such as Secret, Oral-B, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Gillette Daisy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.47
% of Basket $ (median)
10.6%
Total Basket $ (median)
$79.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Gillette Daisy Consumer Demographics

demographic
index
Female
99
Male
109
<24
112
25-34
92
35-44
107
45-54
109
55-64
71
65+
85
African American
66
Asian
46
Caucasian
101
Hispanic
142
demographic
index
Has Kids
99
No Kids
103
- $20k
102
$20k-40k
105
$40k-60k
99
$60k-80k
113
$80k-100k
85
$100k-125k
89
$125k +
102
No College
102
College
101
Adv. Degree
94

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Gillette Daisy Basket Affinity & Size

brand
basket affinity
Secret 9.7x
Oral-B 6.9x
Olay 6.5x
Neutrogena 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
398

Where is Gillette Daisy Purchased?

channels
index
Beauty
96
Dollar
40
Drug
84
Food
31
Gas & Convenience
13
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.5x
YoCrunch 1.5x
Kelloggs Frosted Flakes 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
85
Credit
85
Debit
127
Food Stamps
64

When is Gillette Daisy Purchased?

day of week
Sun
16.5%
Mon
13.3%
Tue
14.1%
Wed
12.9%
Thu
10.3%
Fri
15.3%
Sat
17.6%
time of day
Morning
14.7%
Noon
15.6%
Afternoon
35.9%
Evening
26.4%
Late
7.5%

About Our Gillette Daisy Consumer Insights

How do we know who buys Gillette Daisy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Gillette Daisy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.