Gillette Daisy Consumer Insights

Who buys Gillette Daisy?

A Gillette Daisy consumer is generally median income, Hispanic, and adolescent age. Gillette Daisy consumers are more likely to purchase Gillette Daisy during larger pantry stocking trips. Brands such as Secret, Oral-B, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Gillette Daisy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.47
% of Basket $ (median)
10.6%
Total Basket $ (median)
$79.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gillette Daisy Consumer Demographics

demographic
index
Female
99
Male
109
<24
112
25-34
92
35-44
107
45-54
109
55-64
71
65+
85
African American
66
Asian
46
Caucasian
101
Hispanic
142
demographic
index
Has Kids
99
No Kids
103
- $20k
102
$20k-40k
105
$40k-60k
99
$60k-80k
113
$80k-100k
85
$100k-125k
89
$125k +
102
No College
102
College
101
Adv. Degree
94

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Gillette Daisy Basket Affinity & Size

brand
basket affinity
Secret 9.7x
Oral-B 6.9x
Olay 6.5x
Neutrogena 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
398

Where is Gillette Daisy Purchased?

channels
index
Beauty
96
Dollar
40
Drug
84
Food
31
Gas & Convenience
13
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.5x
YoCrunch 1.5x
Kelloggs Frosted Flakes 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
85
Credit
85
Debit
127
Food Stamps
64

When is Gillette Daisy Purchased?

day of week
Sun
16.5%
Mon
13.3%
Tue
14.1%
Wed
12.9%
Thu
10.3%
Fri
15.3%
Sat
17.6%
time of day
Morning
14.7%
Noon
15.6%
Afternoon
35.9%
Evening
26.4%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Gillette Daisy consumers purchase?

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Why do Gillette Daisy consumers try new brands?

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Where do Gillette Daisy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gillette Daisy Target Market

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Who actually buys Gillette Daisy? Do these consumers match the intended target market of Gillette Daisy?

Thought bubble

What motivates the target market to purchase Gillette Daisy?

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What other target market should Gillette Daisy look at?

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Which other brands have a similar target market?

About Our Gillette Daisy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.